Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Creative Direction and Visual Storytelling Portfolio

Paulo Mariano is an award-winning Senior Art Director and Creative Lead based in Lisbon, Portugal. With a portfolio defined by visual storytelling and high-impact ideation, Paulo specializes in integrated campaigns that bridge the gap between traditional design and innovative technology. He is currently targeting international creative opportunities, with a particular focus on collaborating with brands and agencies in Brazil, Germany and Spain.

Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive, his expertise includes brand design, photography, and art direction. Paulo leverages generative AI tools like Midjourney, Gemini and Sora to push the boundaries of modern advertising and visual concepts.

Throughout his career, Paulo has led major projects for global brands such as Netflix, Emirates, and LIDL. This portfolio showcases a selection of works that highlight his ability to translate complex brand messages into compelling visual narratives. Whether leading a creative team or working as an independent lead, Paulo delivers world-class results for the advertising and entertainment industries.

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Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio

Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.

PAULO

 



The Skin Book

Product design + Direct


How to reduce the number of people who carry bad ink?
The first tattooable sketchbook made of synthetic skin and with a layer of print that shows body parts.


Innovating in media while preserving the form of the ultimate study resource: a notebook. The perfect design material for skin artists to practice while making their portfolio.

AdAge - It's a Sketchbook Like No Other
Published On May 07, 2015

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MY ROLE / Concept, Art Direction, Product Design
WHERE / LewLara TBWA
CLIENT / TattooArt MAG




Direção de Arte e Storytelling Visual — Projeto The Skin Book, Europe, Lisbon


Direção de Arte e Storytelling Visual — Projeto The Skin Book, ideation, design, photography, Creative Director, Art director, Europe, Lisbon





Direção de Arte e Storytelling Visual — Projeto The Skin Book, ideation, design, photography, Creative Director, Art director, Europe, Lisbon, Portugal



RESULTS // 
Direção de Arte e Storytelling Visual — Projeto The Skin Book, ideation, design, photography, Creative Director, Art director
Mark

© 2025 Paulo Mariano, All rights reserved.