Paulo Mariano | Senior Art Director, Creative Lead & International Jury Member in Europe

Paulo Mariano is an award-winning Senior Art Director and Creative Lead based in Lisbon, Portugal, with 23+ years of experience developing integrated advertising campaigns, brand activations, brand identity systems and visual storytelling for global brands including Netflix, Emirates, EDP, LIDL, Gatorade, Delta Cafés and Bank of Brazil. Selected for Lürzer's Archive 200 Best Digital Artists Worldwide 2025 and recognised by ADC Europe, EFFIE, CCP and Lusófonos Awards. International advertising jury member at NYF New York Festivals, Mad Stars Busan, FIAP, AdForum PHNX, AIVA and Clube Criativos Portugal. Working with Generative AI tools including Midjourney, Sora, Gemini and Adobe Firefly for concept development, moodboards and visual exploration. Work featured in Lürzer's Archive — All About Francis, Lürzer's Archive — Paulo Mariano, Ad Age — The SkinBook, Best Ads on TV — The SkinBook, ADCE / ADC Europe 2024 and CCP — Clube Criativos Portugal. Full biography and jury history.

PAULO MARIANO
WORK    


 



The Skin Book

Product inovation


︎ Featured in:

How to reduce the number of people who carry bad ink?
The first tattooable sketchbook made of synthetic skin and with a layer of print that shows body parts.


Innovating in media while preserving the form of the ultimate study resource: a notebook. The perfect design material for skin artists to practice while making their portfolio.

AdAge - It's a Sketchbook Like No Other
Published On May 07, 2015

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MY ROLE / Concept, Art Direction, Product Design
WHERE / LewLara TBWA
CLIENT / TattooArt MAG




The Skin Book product development, aimed at making tattoos less unsightly.


Artificial skin notebook created for tattoo training and practice





Tattoo practice notebook made with synthetic skin pages



RESULTS // 
The Skin Book advertising campaign results and impact metrics

See also: GATORADE // Gool →
Mark