The SkinBook
Product inovation︎ Featured in:
The first tattooable sketchbook made of synthetic skin, printed with a layer that shows different parts of the body.
Innovating in media while preserving the form of the ultimate study resource: a notebook. A surface for skin artists to build technique, and a portfolio, before the needle ever touches a person.
AdAge - It's a Sketchbook Like No Other
Published On May 07, 2015
Next Nature - The Sketchbook Made Of Artificial Skin
Published On May 28, 2015
MY ROLE / Concept, Art Direction, Product Design
WHERE / LewLara TBWA
CLIENT / TattooArt MAG
The Skin Book is a product innovation project for Tattoo Art Magazine, one of the most-read publications on the art of tattooing. Concept, art direction and product design by Paulo Mariano at LewLara TBWA. Ugly tattoos share a common cause: a tattoo artist without the knowledge or the surface to practice on. For beginners, the act of tattooing is a challenge, and without proper materials most resort to fruit, animal skin or their own friends. The Skin Book solves this. It is the first tattooable sketchbook, made of a substance that simulates human skin and printed with a layer representing different parts of the body. Designed for tattoo artists from beginner to professional to hone their skills and develop a portfolio, an innovative surface for practising technique before working on a person. Developed with the input of practising tattoo artists who shared their improvised ways of learning the craft. Distributed as advance copies, the project increased Tattoo Art Magazine's exposure, reaching thousands of views and coverage across leading tattoo publications, while raising demand for the material. A brand storytelling and product innovation campaign by Paulo Mariano, featured in Ad Age and Best Ads on TV.
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