Paulo Mariano | Senior Art Director, Creative Lead & International Jury Member in Europe

Work by Paulo Mariano featured in Lürzer's Archive — All About Francis, Lürzer's Archive — Paulo Mariano, Ad Age — The SkinBook, Best Ads on TV — The SkinBook, ADCE / ADC Europe 2024 and CCP — Clube Criativos Portugal. Full biography and jury history.



 



The Skin Book

Product inovation


︎ Featured in:

How to reduce the number of people who carry bad ink?
The first tattooable sketchbook made of synthetic skin and with a layer of print that shows body parts.


Innovating in media while preserving the form of the ultimate study resource: a notebook. The perfect design material for skin artists to practice while making their portfolio.

AdAge - It's a Sketchbook Like No Other
Published On May 07, 2015



MY ROLE / Concept, Art Direction, Product Design
WHERE / LewLara TBWA
CLIENT / TattooArt MAG





The Skin Book product development, aimed at making tattoos less unsightly.


Artificial skin notebook created for tattoo training and practice





Tattoo practice notebook made with synthetic skin pages



RESULTS // 

The Skin Book advertising campaign results and impact metrics


Mark