Paulo Mariano | Senior Art Director, Creative Lead & International Jury Member in Europe

Paulo Mariano is an award-winning Senior Art Director and Creative Lead based in Lisbon, Portugal, with 23+ years of experience developing integrated advertising campaigns, brand activations, brand identity systems and visual storytelling for global brands including Netflix, Emirates, EDP, LIDL, Gatorade, Delta Cafés and Bank of Brazil. Selected for Lürzer's Archive 200 Best Digital Artists Worldwide 2025 and recognised by ADC Europe, EFFIE, CCP and Lusófonos Awards. International advertising jury member at NYF New York Festivals, Mad Stars Busan, FIAP, AdForum PHNX, AIVA and Clube Criativos Portugal. Working with Generative AI tools including Midjourney, Sora, Gemini and Adobe Firefly for concept development, moodboards and visual exploration. Work featured in Lürzer's Archive — All About Francis, Lürzer's Archive — Paulo Mariano, Ad Age — The SkinBook, Best Ads on TV — The SkinBook, ADCE / ADC Europe 2024 and CCP — Clube Criativos Portugal. Full biography and jury history.

PAULO MARIANO
WORK    
Recognition Paulo Mariano | Senior Art Director, Creative Lead & International Jury Member

Recognition — Paulo Mariano, Award-Winning Senior Art Director and International Advertising Festival Jury Member at New York Festivals (NYF), Mad Stars Busan, FIAP, AdForum PHNX, AIVA Communicator Awards and Clube Criativos Portugal (CCP). Awards include Lürzer's Archive 200 Best Digital Artists, ADC Europe Gold and Bronze, EFFIE Brasil, CCP Gold, CCSP and Lusófonos Creativity Awards.






Advertising awards and industry recognition including Effie Awards, ADC Europe, Lürzer’s Archive 200 Best, CCP, Lusofonos and Best Ads – Paulo Mariano



: Awards : 



ADC Europe Awards
_ Gold | Design Packaging
_   Bronze | Design

EFFIE Awards Brasil
_ Bronze | Services | "Compre do Pequeno Negócio" | Sebrae

CCP (Creative Club Portugal)
2026 _ 1 Gold | 2 Bronze | 1 Shortlist
2024 _ 1 Gold | 1 Silver | 2 Bronze
2023 _ 2 Bronze | 3 Shortlist
2021 _ 2 Shortlist
2020 _ 1 Gold | 1 Bronze
_ TOP 5 BEST Illustrator/Programmer 2024

CCSP (Creative Club Brazil)
_ Bronze | Direct Marketing
_ Bronze | Design
_ Work featured in CCSP 40th YEARBOOK

LUSÓFONOS CREATIVITY AWARDS  
_ Gold | Media
_ Bronze | Media
_ Bronze | Outdoor

M&P DESIGN - Portugal
_ Recognitions in Illustration, Branding, Label and App Design


COLUNISTAS BRASIL/DESIGN
_ Gold | Integrated Campaign
_ Silver | Branding

POSTER MOSTRA - Portugal
_ Selected work | 2025
_ Selected work | 2026



: Industry Recognition :



Lürzer's Archive
_ Selected for 200 Best Digital Artists Worldwide (2024/25)_   Featured works (2015, 2018, 2023)

AdAge
_ Pick of the Day

Adweek
_ Featured Work

Best Ads on TV
_ Top 5 Campaign



PRESS

Hypebeast
_ Featured project (2015)

Markt & Kommunikation
_ Featured project (2015)

Booooooom
 _ Featured project (2023)

Meios & Publicidade
_ Poster Mostra Coverage (2026)



MEDIA APPEARANCES

PITCH Brand & Content
 _ 99% Inspiração








International advertising festival jury experience – MAD Stars, PHNX Awards, New York Festivals Advertising Awards, Communicator Awards, FIAP 2025, CCP, Premio Lusófonos – Paulo Mariano Creative Lead




: International Advertising Jury Member :


2026
_ MAD STARS - Final Jury Member
  (Busan International Advertising Festival)
_ New York Festivals Advertising Awards – Pre-Selection Jury
_ AdForum PHNX Awards - Jury Member
_ AIVA Communicator Awards - Jury Member
_ Lusófonos Creativity Awards – Jury Member | Design


2025
_ FIAP Awards - Jury Member
  (Festival Iberoamericano de la Creatividad)
_ Portuguese Creative Club (CCP) - Pre-Selection Jury | Design



2024
_ Portuguese Creative Club (CCP) - Pre-Selection Jury | Craft Advertising

_ 25th Abril Advertising Award - Jury Member
  (Brazil)



Particular interest in work where craft drives measurable effectiveness.






Recognition Paulo Mariano | Senior Art Director, Creative Lead & International Jury Member

Recognition — Paulo Mariano, Award-Winning Senior Art Director and International Advertising Festival Jury Member at New York Festivals (NYF), Mad Stars Busan, FIAP, AdForum PHNX, AIVA Communicator Awards and Clube Criativos Portugal (CCP). Awards include Lürzer's Archive 200 Best Digital Artists, ADC Europe Gold and Bronze, EFFIE Brasil, CCP Gold, CCSP and Lusófonos Creativity Awards.

Mark