Paulo Mariano – Creative Director & Art Director | Lisbon, Portugal
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Paulo Mariano - Creative Director & Art Director in Lisbon, Portugal
Paulo Mariano is a multi-disciplinary Creative Director and Senior Art Director based in Lisbon, Portugal. His portfolio showcases award-winning projects across branding, advertising, design strategy, visual communication, and creative campaigns — most recently selected for Lürzer's Archive "200 Best Digital Artists Worldwide 2025".
With a multicultural background, Paulo has developed his career across Brazil and Portugal, offering international creative direction services.
Expertise: creative direction, art direction, brand identity, integrated campaigns, concept development, visual communication, illustration, typography, generative AI, editorial layout, storyboards, photography direction.
Clients: Netflix, Emirates, Benfica, Super Bock, LIDL, EDP, NOS, WOO, Gatorade, Octant, Sogrape, Bank of Brazil, Sebrae, Izidoro, Delta Cafés, Mimosa, Nacional.
Services available for clients in Portugal, Spain, Germany, and international markets.
How to bring awareness to Gatorade on the beaches of Rio de Janeiro, territory dominated by the competitor powerade?
Special connectors turn Gatorate bottles into goalposts. An action to reuse packagings in a fun sustainable way and take more football and Gatorade to the Carioca's beaches.
A special edition of Gatorade created to reveal the star that exists in each Brazilian.
― MY ROLE / Concept, Art Direction, Product Design
WHERE / LewLara TBWA
CLIENT / Gatorade
