Award-Winning Senior Art Director & Creative Lead | Paulo Mariano
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Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio

Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.

PAULO MARIANO

 



Gatorade Gool

Activation + Product Design

Reusing the packagins for a new purpose.


How to bring awareness to Gatorade on the beaches of Rio de Janeiro, territory dominated by the competitor powerade?
Special connectors turn Gatorate bottles into goalposts. An action to reuse packagings in a fun sustainable way and take more football and Gatorade to the Carioca's beaches.
A special edition of Gatorade created to reveal the star that exists in each Brazilian.

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MY ROLE / Concept, Art Direction, Product Design
WHERE / LewLara TBWA
CLIENT / Gatorade





Direção de Arte e Storytelling Visual — Projeto Gatorade Gool, ideation, design, photography, Creative Director, Art director, Paulo, Mariano


 
Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio


Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.