Gatorade Gool

Product-Led Activation

Reusing the packagins for a new purpose.

How to bring awareness to Gatorade on the beaches of Rio de Janeiro, territory dominated by the competitor powerade?
Special connectors turn Gatorate bottles into goalposts. An action to reuse packagings in a fun sustainable way and take more football and Gatorade to the Carioca's beaches.
A special edition of Gatorade created to reveal the star that exists in each Brazilian.

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MY ROLE / Concept, Art Direction, Product Design
WHERE / LewLara TBWA
CLIENT / Gatorade

gatorade packaging reuse football concept

Connector accessory that transforms Gatorade bottles into goalposts