Paulo Mariano | Senior Art Director, Creative Lead & International Jury Member in Europe

Paulo Mariano is an award-winning Senior Art Director and Creative Lead based in Lisbon, Portugal, with 23+ years of experience developing integrated advertising campaigns, brand activations, brand identity systems and visual storytelling for global brands including Netflix, Emirates, EDP, LIDL, Gatorade, Delta Cafés and Bank of Brazil. Selected for Lürzer's Archive 200 Best Digital Artists Worldwide 2025 and recognised by ADC Europe, EFFIE, CCP and Lusófonos Awards. International advertising jury member at NYF New York Festivals, Mad Stars Busan, FIAP, AdForum PHNX, AIVA and Clube Criativos Portugal. Working with Generative AI tools including Midjourney, Sora, Gemini and Adobe Firefly for concept development, moodboards and visual exploration. Work featured in Lürzer's Archive — All About Francis, Lürzer's Archive — Paulo Mariano, Ad Age — The SkinBook, Best Ads on TV — The SkinBook, ADCE / ADC Europe 2024 and CCP — Clube Criativos Portugal. Full biography and jury history.

PAULO MARIANO
WORK    




Illustrated chart series promoting O Globo tourism content
 

Charts

Editorial Design


︎ Featured in:

O Globo Newspaper Charts illustrated editorial series

Work calls for vacation.

A set of graphics designed to promote the Tourism content section,
featured in the economic supplement of O Globo newspaper.
Tourism and Travel Journal. With new routes every Thursday.

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MY ROLE / Concept, Art Direction, Illustration
WHERE / LewLara TBWA
CLIENT / O Globo Newspaper



Information design for O Globo Travel Journal editorial pages
Print layouts created for O Globo tourism section



O Globo Newspaper Charts editorial travel graphics for print supplement


Editorial infographic design for O Globo newspaper
Concept and art direction for O Globo Charts by Paulo Mariano



O Globo Newspaper Charts editorial travel graphics on lurzers archive mag



Print layouts design for O Globo tourism section