Paulo Mariano is an award-winning Senior Art Director and Creative Lead based in Lisbon, Portugal, with 23+ years of experience developing integrated advertising campaigns, brand activations, brand identity systems and visual storytelling for global brands including Netflix, Emirates, EDP, LIDL, Gatorade, Delta Cafés and Bank of Brazil. Selected for Lürzer's Archive 200 Best Digital Artists Worldwide 2024/25 and recognised by ADC Europe, EFFIE, CCP and Lusófonos Awards. Final jury member at MAD STARS 2026 in Busan, and jury member at NYF New York Festivals, FIAP, AdForum PHNX, Ad Black Sea, White Square, AIVA and Clube de Criativos de Portugal. Spoke at MAD STARS 2026 on the five human behaviours that push a creative towards the average. Working with Generative AI tools including Midjourney, Sora, Gemini and Adobe Firefly for concept development, moodboards and visual exploration.

Beyond advertising, Paulo Mariano writes short fiction and essays in Portuguese, published in the Words section of this site, and develops authorial visual art. These pieces explore attention, perception, identity and the ordinary moments most people walk past. The written work sits alongside the commercial work as a separate body, with its own reading.

Work featured in Lürzer's Archive, All About Francis, Lürzer's Archive, Paulo Mariano, Ad Age, The SkinBook, Best Ads on TV, The SkinBook, ADCE / ADC Europe 2024 and CCP, Clube Criativos Portugal. Full biography and jury history.

PAULO MARIANO
ADS •••• ABOUT •••• AWARDS •••• WORDS
FISHING HOOK OOH  // PROPOSAL
Where dreams are on the line.
 



Bank of Brazil

Brand Repositioning
What is digital and what is not?
We are more than digital.

         
MY ROLE /  Ideation, Art Direction, Image Retouching
WHERE / LewLara TBWA
TEAM / Manir Fadel, Claudio Leite, Pedro Garcia, Paulo Lima, Paulo Ribas, Raoni Leão
CLIENT  / Bank of Brazil 




Bank of Brazil rebrand key visual — visual system for the new digital-human positioning


Commited

Campaign
Private banking 





Bank of Brazil CCBB campaign visual — culture as a real game-changer narrative



The play

Campaign
CCBB - Bank of Brazil Cultural Center 
Culture transforms everything.

In times of censored exhibitions and debates about what's considered art, this campaign tells a story, based on a real one, about how culture is darn important for society and how it can be a real game-changer in people's lives.





Bank of Brazil The Play key visual — culture transforms everything campaign




BEHANCE • LINKEDIN