Paulo Mariano | Senior Art Director, Creative Lead & International Jury Member in Europe

Work by Paulo Mariano featured in Lürzer's Archive — All About Francis, Lürzer's Archive — Paulo Mariano, Ad Age — The SkinBook, Best Ads on TV — The SkinBook, ADCE / ADC Europe 2024 and CCP — Clube Criativos Portugal. Full biography and jury history.

PAULO MARIANO
WORK    

 



Bank of Brazil

Brand Repositioning
What is digital and what is not?
We are more than digital.

―
MY ROLE /  Ideation, Art Direction, Image Retouching
WHERE / LewLara TBWA
TEAM / Manir Fadel, Claudio Leite, Pedro Garcia, Paulo Lima, Paulo Ribas, Raoni Leão
CLIENT  / Bank of Brazil 




Direção de Arte e Visual Storytelling — Projeto Bank of Brazil, Branding, ideation, design, photography, Creative Director, Art director


Commited

Campaign
Private banking 





Direção de Arte e Visual Storytelling — Projeto Bank of Brazil, Branding, ideation, design, photography, Creative Director, Art director



The play

Campaign
CCBB - Bank of Brazil Cultural Center 
Culture transforms everything.

In times of censored exhibitions and debates about what's considered art, this campaign tells a story, based on a real one, about how culture is darn important for society and how it can be a real game-changer in people's lives.





Direção de Arte e Visual Storytelling — Projeto Bank of Brazil, Branding, ideation, design, photography, Creative Director, Art director