Golden Heart

Digital Film | Activation

Direção de Arte e Storytelling Visual — Projeto La casa de papel - Golden heart for Tokyo

The most well-known Portuguese jewelry in the La Casa de Papel style. An homage to “Tokyo”.

One of the most emotional moments of the final season is the death of ‘Tokyo.’ In true Portuguese fashion, we honored this shared grief felt by thousands of fans with a tribute not only to the character, but also to the Portuguese people.

A real crafted homage to the human behind the character.

We chose Portugal’s most iconic jewel: the Heart of Viana. In Gondomar, in northern Portugal, we asked a master artisan to craft it and documented the entire traditional process.
The Heart was next sent to Madrid, enclosed in a beautiful LCDP leather box, and delivered to Úrsula Corberó on the series’ set. The video ends with her heartfelt thanks. Ultimately, it was our way of giving our heart to Tokyo—a farewell gesture.

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MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
TEAM / Pedro Pires, Ana Castanho, Carla Capela, Rita Magalhães
INVITED ARTISTS / Úrsula Corberó
CLIENT / NETFLIX

This jewel is representative of traditional Portuguese fashion, especially in the north of Portugal.