Paulo Mariano – Art Director Portfolio

Paulo Mariano is a multi-disciplinary Creative Director and Art Director based in Lisbon, Portugal. His portfolio showcases a wide range of award-winning projects across branding, advertising, design strategy, visual communication, and creative campaigns for international agencies and brands — most recently selected for Lürzer's Archive "200 Best Digital Artists Worldwide 2025". With a multicultural background, Paulo has developed his career across Brazil and Portugal, bringing a global perspective and creative versatility to his work. Areas of expertise include art direction, creative direction, brand identity, integrated campaign, concept development, Visual Communication, art, illustration, graphic design, typography, generative AI, editorial layout, creative thinking, storyboard, and photography direction. Paulo combines aesthetics with strategic thinking to create compelling narratives and visually impactful experiences. Paulo has collaborated with clients in industries such as media, technology, travel, luxury, and entertainment, including Netflix, Emirates, and Benfica. Other clients include Super Bock, LIDL, EDP, NOS, WOO, Gatorade, Sogrape, Bank of Brazil, Sebrae, Izidoro, Delta Cafés, Mimosa, and Nacional. Keywords: Art Direction, Creative Strategy, Branding, Visual Communication, portfolio, award, art, Creative Direction, Campaign Concept, Visual Storytelling, Design Portfolio Lisbon, Generative AI, ChatGPT, Midjourney, Sora, Firefly, Campaign Development, Digital Execution, Digital Concepts, Art, Digital Strategy, Integrated Marketing, Corporate Identity, Interactive Advertising, Logo design, Digital Design, Typography, Photography Direction, Senior Art Director Portugal, ADCE, EFFIE, CCSP, CCP, Lusófonos Awards, Design Awards, Visual Identity Design.

GOLDEN HEART

Digital Film

Direção de Arte e Storytelling Visual — Projeto La casa de papel - Golden heart for Tokyo

Direção de Arte e Storytelling Visual — Projeto La casa de papel - Golden heart for Tokyo

The most well-known Portuguese jewelry in the La Casa de Papel style. An homage to “Tokyo”.

One of the major emotional moments of the last season is the death of "Tokyo".
In traditional Portuguese fashion, we honoured this feeling of grief shared by thousands of fans, with an homage to the character, but also to the portuguese people.

A REAL CRAFTED HOMAGE TO THE HUMAN BEHIND THE CHARACTER
We did with Portugal's most typical jewel: Viana's Heart.
We went to Gondomar in the north of Portugal and asked a legitimate artisan to create it and we documented the whole traditional process of making a piece like this.

Then we sent the heart to Madrid, in a beautiful LCDP leather box, to be delivered to Úrsula Corberó in the shooting set of the series. The final message of this video is her thanking for the offer.
In the end this was a way to give our heart to Tokyo, as a way of saying goodbye.

―
MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
TEAM / Pedro Pires, Ana Castanho, Carla Capela, Rita Magalhães
INVITED ARTISTS / Úrsula Corberó
CLIENT / NETFLIX

This jewel is representative of traditional Portuguese fashion, especially in the north of Portugal.

© 2025 Paulo Mariano, All rights reserved.

Work

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