Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Creative Direction and Visual Storytelling Portfolio

Paulo Mariano is an award-winning Senior Art Director and Creative Lead based in Lisbon, Portugal. With a portfolio defined by visual storytelling and high-impact ideation, Paulo specializes in integrated campaigns that bridge the gap between traditional design and innovative technology. He is currently targeting international creative opportunities, with a particular focus on collaborating with brands and agencies in Brazil, Germany and Spain.

Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive, his expertise includes brand design, photography, and art direction. Paulo leverages generative AI tools like Midjourney, Gemini and Sora to push the boundaries of modern advertising and visual concepts.

Throughout his career, Paulo has led major projects for global brands such as Netflix, Emirates, and LIDL. This portfolio showcases a selection of works that highlight his ability to translate complex brand messages into compelling visual narratives. Whether leading a creative team or working as an independent lead, Paulo delivers world-class results for the advertising and entertainment industries.

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Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio

Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.

 Paulo Mariano

 





Golden Heart

Digital Film

Direção de Arte e Storytelling Visual — Projeto La casa de papel - Golden heart for Tokyo

The most well-known Portuguese jewelry in the La Casa de Papel style.
An homage to “Tokyo”.


One of the most emotional moments of the final season is the death of ‘Tokyo.’ In true Portuguese fashion, we honored this shared grief felt by thousands of fans with a tribute not only to the character, but also to the Portuguese people.

A real crafted homage to the human behind the character.

 We chose Portugal’s most iconic jewel: the Heart of Viana. In Gondomar, in northern Portugal, we asked a master artisan to craft it and documented the entire traditional process.
The Heart was next sent to Madrid, enclosed in a beautiful LCDP leather box, and delivered to Úrsula Corberó on the series’ set. The video ends with her heartfelt thanks. Ultimately, it was our way of giving our heart to Tokyo—a farewell gesture.


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MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
TEAM / Pedro Pires, Ana Castanho, Carla Capela, Rita Magalhães
INVITED ARTISTS / Úrsula Corberó
CLIENT / NETFLIX











This jewel is representative of traditional Portuguese fashion, especially in the north of Portugal.

© 2025 Paulo Mariano, All rights reserved.