GOLDEN HEART
Digital Film
The most well-known Portuguese jewelry in the La Casa de Papel style. An homage to “Tokyo”.
One of the major emotional moments of the last season is the death of "Tokyo".
In traditional Portuguese fashion, we honoured this feeling of grief shared by thousands of fans, with an homage to the character, but also to the portuguese people.
A REAL CRAFTED HOMAGE TO THE HUMAN BEHIND THE CHARACTER
We did with Portugal's most typical jewel: Viana's Heart.
We went to Gondomar in the north of Portugal and asked a legitimate artisan to create it and we documented the whole traditional process of making a piece like this.
Then we sent the heart to Madrid, in a beautiful LCDP leather box, to be delivered to Úrsula Corberó in the shooting set of the series. The final message of this video is her thanking for the offer.
In the end this was a way to give our heart to Tokyo, as a way of saying goodbye.
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MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
TEAM / Pedro Pires, Ana Castanho, Carla Capela, Rita Magalhães
INVITED ARTISTS / Úrsula Corberó
CLIENT / NETFLIX
This jewel is representative of traditional Portuguese fashion, especially in the north of Portugal.
