Paulo Mariano – Art Director Portfolio
Paulo Mariano is a multi-disciplinary Creative Director and Art Director based in Lisbon, Portugal. His portfolio showcases a wide range of award-winning projects across branding, advertising, design strategy, visual communication, and creative campaigns for international agencies and brands — most recently selected for Lürzer's Archive "200 Best Digital Artists Worldwide 2025". With a multicultural background, Paulo has developed his career across Brazil and Portugal, bringing a global perspective and creative versatility to his work. Areas of expertise include art direction, creative direction, brand identity, integrated campaign, concept development, graphic design, typography, generative AI, editorial layout, storyboard, photography direction, and concept development. Paulo combines aesthetics with strategic thinking to create compelling narratives and visually impactful experiences. Paulo has collaborated with clients in industries such as media, technology, travel, luxury, and entertainment, including Netflix, Emirates, and Benfica. His work reflects a passion for design innovation, storytelling, and excellence in visual execution. Other clients include Super Bock, LIDL, EDP, WOO, Gatorade, Sogrape, Bank of Brazil, Sebrae, Delta Cafés, Mimosa, and Nacional. Keywords: Art Direction, Creative Strategy, Branding, Creative Direction, Ideation, Campaign concept, Paulo Mariano, Visual Storytelling, Design Portfolio Lisbon, Generative AI, ChatGPT, Midjourney, Sora, Firefly, Campaign Development, manifests, Digital Design, Typography, concepts, Photography Direction, Senior Art Director Portugal, ADCE, EFFIE, CCSP, CCP, Creative Club of Portugal, Lusófonos Awards, Design Awards, Visual Identity Design.
︎

Paulo Mariano


Direção de Arte e Storytelling Visual — Projeto Sex Education Netflix With João Maio Pinto, netflix, Sex Education, advertising, paulo mariano, ideation, design, photography, Creative Director, Art director


SEX EDUCATION

Brand Content + Activation
ideation, design, photography, Creative Director, Art director, ccp    ideation, design, photography, Creative Director, Art director, ccp

How to get attention for the launch of the 2nd season of Sex Education?
With the help of two of the most talented portuguese artists.


The campaign featured 3 main actions:
―
MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
TEAM / Pedro Pires, Ana Castanho, Rute Avelar
INVITED ARTISTS / João Mario Pinto, Wasted Rita
CLIENT / Netflix





INTERVENTION 1  //  NAPKIN HOLDERS
A guerrilla takeover of napkin holders on the same campus and universities across the country. A way to get closer to the fans of the series and be the subject of conversations.
Each napkin holder was filled with original illustrations by the urban artist Wasted Rita, printed on paper napkins, approaching sex topics in a funny and outspoken way.

Direção de Arte e Storytelling Visual — Projeto Sex Education Netflix, ideation, design, photography, Creative Director, Art directorDireção de Arte e Storytelling Visual — Projeto Sex Education Netflix, ideation, design, photography, Creative Director, Art director





INTERVENTION 2  //  ALPHABET SOUP GAME
A guerrilla posters with an alphabet soup game, inviting people to highlight "tabu" words that are so common when we talk about sex.

Headline: It comes in various sizes and in different positions.
Some words like: masturbation, clitoris, penetration, penis, love, vibrator, condom, vagina, arousal, among others. 


Direção de Arte e Storytelling Visual — Projeto Sex Education Netflix, ideation, design, photography, Creative Director, Art director









INTERVENTION 3  //  THE WALL
 A giant OOH concept illustration by João Maio Pinto, on a massive billboard near the main University campus in Lisbon.
The illustration is inspired by the school bathroom, a setting where numerous encounters between the characters unfold. 







© 2025 Paulo Mariano, All rights reserved.