SEX EDUCATION
Brand Content + Activation
How to get attention for the launch of the 2nd season of Sex Education?
With the help of two of the most talented portuguese artists.
The campaign featured 3 main actions:
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MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
TEAM / Pedro Pires, Ana Castanho, Rute Avelar
INVITED ARTISTS / João Mario Pinto, Wasted Rita
CLIENT / Netflix
INTERVENTION 1 // NAPKIN HOLDERS
A guerrilla takeover of napkin holders on the same campus and universities across the country. A way to get closer to the fans of the series and be the subject of conversations.
Each napkin holder was filled with original illustrations by the urban artist Wasted Rita, printed on paper napkins, approaching sex topics in a funny and outspoken way.
INTERVENTION 2 // ALPHABET SOUP GAME
A guerrilla posters with an alphabet soup game, inviting people to highlight "tabu" words that are so common when we talk about sex.
Headline: It comes in various sizes and in different positions.
Some words like: masturbation, clitoris, penetration, penis, love, vibrator, condom, vagina, arousal, among others.
INTERVENTION 3 // THE WALL
A giant OOH concept illustration by João Maio Pinto, on a massive billboard near the main University campus in Lisbon.
The illustration is inspired by the school bathroom, a setting where numerous encounters between the characters unfold.
