Sex Education
Entertainment Activation
How do you get attention for the launch of Sex Education season two?
By turning everyday conversations into public ones.
Three new ways to start the conversation, created with two of Portugal’s most talented artists.
―
MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
TEAM / Pedro Pires, Ana Castanho, Rute Avelar
INVITED ARTISTS / João Mario Pinto, Wasted Rita
CLIENT / Netflix
By turning everyday conversations into public ones.
Three new ways to start the conversation, created with two of Portugal’s most talented artists.
―
MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
TEAM / Pedro Pires, Ana Castanho, Rute Avelar
INVITED ARTISTS / João Mario Pinto, Wasted Rita
CLIENT / Netflix
A guerrilla takeover of napkin holders on the same campus and universities across the country. A way to get closer to the fans of the series and be the subject of conversations.
Each napkin holder was filled with original illustrations by the urban artist Wasted Rita, printed on paper napkins, approaching sex topics in a funny and outspoken way.
INTERVENTION 2 // ALPHABET SOUP GAME
A guerrilla posters with an alphabet soup game, inviting people to highlight "tabu" words that are so common when we talk about sex.
Headline: It comes in various sizes and in different positions.
Some words like: masturbation, clitoris, penetration, penis, love, vibrator, condom, vagina, arousal, among others.
INTERVENTION 3 // THE WALL
A giant OOH concept illustration by João Maio Pinto, on a massive billboard near the main University campus in Lisbon.
The illustration is inspired by the school bathroom, a setting where numerous encounters between the characters unfold.
