Award-Winning Senior Art Director & Creative Lead | Paulo Mariano
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Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio

Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.

PAULO MARIANO

 



Lidl Homes

Campaign 

How did they manage to buy a house?


With real estate prices at all-time highs and interest rates rising,
buying a house nowadays is a privilege only available to the rich, foreigners... and Lidl customers.
At Lidl, any customer can have a house.

―
MY ROLE / Art Direction, Ideation
WHERE / O Escritório
TEAM / Pedro Pinho, Bruno Barros, João Aragão, Sara Dias, Mariana Figuerola 
CLIENT / LIDL











Art Direction, Generative AI, Visual Storytelling, Project Casas Lidl , ideation, design, photography, Creative Director, Art director
Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio


Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.