Paulo Mariano | Senior Art Director, Creative Lead & International Jury Member in Europe

Work by Paulo Mariano featured in Lürzer's Archive — All About Francis, Lürzer's Archive — Paulo Mariano, Ad Age — The SkinBook, Best Ads on TV — The SkinBook, ADCE / ADC Europe 2024 and CCP — Clube Criativos Portugal. Full biography and jury history.



 



Lidl Homes

Retail Brand Campaign 

How did they manage to buy a house?


With real estate prices at all-time highs and interest rates rising,
buying a house nowadays is a privilege only available to the rich, foreigners... and Lidl customers.
At Lidl, any customer can have a house.


MY ROLE / Art Direction, Ideation
WHERE / O Escritório
TEAM / Pedro Pinho, Bruno Barros, João Aragão, Sara Dias, Mariana Figuerola 
CLIENT / LIDL












Art direction for Lidl Homes integrated campaign by Paulo Mariano