Paulo Mariano – Art Director Portfolio
Paulo Mariano is a multi-disciplinary Creative Director and Art Director based in Lisbon, Portugal. His portfolio showcases a wide range of award-winning projects across branding, advertising, design strategy, visual communication, and creative campaigns for international agencies and brands. Areas of expertise include art direction, creative direction, brand identity, integrated campaign, concept development, graphic design, typography, generative AI, editorial layout, storyboard, photography direction, and concept development. Paulo combines aesthetics with strategic thinking to create compelling narratives and visually impactful experiences. He has collaborated with clients in industries such as media, technology, travel, luxury, and entertainment, including Netflix, Emirates, and Benfica. His work reflects a passion for design innovation, storytelling, and excellence in visual execution. Keywords: Art Direction, Creative Strategy, Branding, Visual Storytelling, Design Portfolio Lisbon, Generative AI, Chatgpt, Midjourney, Sora, Firefly, Campaign Development, Digital Design, Typography, Photography Direction, Senior Art Director Portugal, Visual Identity Design.
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Paulo Mariano




Direção de Arte e Storytelling Visual — Projeto WOO - Satisfied With, ideation, design, photography, Creative Director, Art director


SATISFIELD WITH

Campaign
If you’re not satisfied with (...), at least be satisfied with the internet.

With DIGI’s arrival, WOO needed to stop being a low-profile brand and establish itself as th smartest choice. Even with satisfied users and a strong offering, it still lacked visibility and recognition.

The campaign “If you’re not satisfied with (...), at least be satisfied with the internet” is based on a universal insight: we all experience moments of dissatisfaction in everyday life, and in thos moments, a good internet connection can be a relief. Inspired by real situations, the films us humor and visual care to show how a solid internet connection can be the only comfort — a small satisfaction in an otherwise less-than-ideal scenario.

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MY ROLE / Concept, Art Direction
WHERE / O Escritório
TEAM / Nuno Jerónimo, Francisco Correia, Ivo Martins 
CLIENT / WOO



INSPIRED BY A REAL FAMILY
When you’re not satisfied with the family, at least be satisfied with the TV.






INSPIRED BY REAL FACTS
When you’re not satisfied with the routine, at least be satisfied with the internet.




INSPIRED BY REAL FACTS
When you’re not satisfied with work, at least be satisfied with the internet.


INSPIRED BY REAL FACTS
When you’re not satisfied with the world, at least be satisfied with the internet.



INSPIRED BY REAL FACTS
When you’re not satisfied with the result, at least be satisfied with the internet.




INSPIRED BY REAL FACTS
When you’re not satisfied with the wait, at least be satisfied with the internet.







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