Paulo Mariano is an award-winning Senior Art Director and Creative Lead based in Lisbon, Portugal, with 23+ years of experience developing integrated advertising campaigns, brand activations, brand identity systems and visual storytelling for global brands including Netflix, Emirates, EDP, LIDL, Gatorade, Delta Cafés and Bank of Brazil. Selected for Lürzer's Archive 200 Best Digital Artists Worldwide 2024/25 and recognised by ADC Europe, EFFIE, CCP and Lusófonos Awards. Final jury member at MAD STARS 2026 in Busan, and jury member at NYF New York Festivals, FIAP, AdForum PHNX, Ad Black Sea, White Square, AIVA and Clube de Criativos de Portugal. Spoke at MAD STARS 2026 on the five human behaviours that push a creative towards the average. Working with Generative AI tools including Midjourney, Sora, Gemini and Adobe Firefly for concept development, moodboards and visual exploration.

Beyond advertising, Paulo Mariano writes short fiction and essays in Portuguese, published in the Words section of this site, and develops authorial visual art. These pieces explore attention, perception, identity and the ordinary moments most people walk past. The written work sits alongside the commercial work as a separate body, with its own reading.

Work featured in Lürzer's Archive, All About Francis, Lürzer's Archive, Paulo Mariano, Ad Age, The SkinBook, Best Ads on TV, The SkinBook, ADCE / ADC Europe 2024 and CCP, Clube Criativos Portugal. Full biography and jury history.

PAULO MARIANO
ADS •••• ABOUT •••• AWARDS •••• WORDS



Direção de Arte e Storytelling Visual — Projeto WOO - Satisfied With, ideation, design, photography, Creative Director, Art director, Europe, Lisbon, Portugal


Satisfield With

Integrated Campaign

If you’re not satisfied with (...), at least be satisfied with the internet.


With DIGI’s arrival, WOO needed to stop being a low-profile brand and establish itself as th smartest choice. Even with satisfied users and a strong offering, it still lacked visibility and recognition.
The campaign “If you’re not satisfied with (...), at least be satisfied with the internet” is based on a universal insight: we all experience moments of dissatisfaction in everyday life, and in thos moments, a good internet connection can be a relief. Inspired by real situations, the films us humor and visual care to show how a solid internet connection can be the only comfort — a small satisfaction in an otherwise less-than-ideal scenario.

         
MY ROLE / Concept, Art Direction
WHERE / O Escritório
TEAM / Nuno Jerónimo, Francisco Correia, Ivo Martins 
CLIENT / WOO




INSPIRED BY A REAL FAMILY
When you’re not satisfied with the family, at least be satisfied with the TV.








INSPIRED BY REAL FACTS
When you’re not satisfied with the routine, at least be satisfied with the internet.






INSPIRED BY REAL FACTS
When you’re not satisfied with work, at least be satisfied with the internet.



INSPIRED BY REAL FACTS
When you’re not satisfied with the world, at least be satisfied with the internet.




INSPIRED BY REAL FACTS
When you’re not satisfied with the result, at least be satisfied with the internet.





INSPIRED BY REAL FACTS
When you’re not satisfied with the wait, at least be satisfied with the internet.











BEHANCE • LINKEDIN