Paulo Mariano – Art Director Portfolio


Direção de Arte e Storytelling Visual — Projeto WOO - Satisfied With, ideation, design, photography, Creative Director, Art director


SATISFIELD WITH

Campaign
If you’re not satisfied with (...), at least be satisfied with the internet.

With DIGI’s arrival, WOO needed to stop being a low-profile brand and establish itself as th smartest choice. Even with satisfied users and a strong offering, it still lacked visibility and recognition.

The campaign “If you’re not satisfied with (...), at least be satisfied with the internet” is based on a universal insight: we all experience moments of dissatisfaction in everyday life, and in thos moments, a good internet connection can be a relief. Inspired by real situations, the films us humor and visual care to show how a solid internet connection can be the only comfort — a small satisfaction in an otherwise less-than-ideal scenario.


MY ROLE / Concept, Art Direction
WHERE / O Escritório
TEAM / Nuno Jerónimo, Francisco Correia, Ivo Martins 
CLIENT / WOO



INSPIRED BY A REAL FAMILY

When you’re not satisfied with the family, at least be satisfied with the TV.






INSPIRED BY REAL FACTS
When you’re not satisfied with the routine, at least be satisfied with the internet.




INSPIRED BY REAL FACTS
When you’re not satisfied with work, at least be satisfied with the internet.



INSPIRED BY REAL FACTS
When you’re not satisfied with the world, at least be satisfied with the internet.




INSPIRED BY REAL FACTS
When you’re not satisfied with the result, at least be satisfied with the internet.




INSPIRED BY REAL FACTS
When you’re not satisfied with the wait, at least be satisfied with the internet.








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