Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Creative Direction and Visual Storytelling Portfolio

Paulo Mariano is an award-winning Senior Art Director and Creative Lead based in Lisbon, Portugal. With a portfolio defined by visual storytelling and high-impact ideation, Paulo specializes in integrated campaigns that bridge the gap between traditional design and innovative technology. He is currently targeting international creative opportunities, with a particular focus on collaborating with brands and agencies in Brazil, Germany and Spain.

Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive, his expertise includes brand design, photography, and art direction. Paulo leverages generative AI tools like Midjourney, Gemini and Sora to push the boundaries of modern advertising and visual concepts.

Throughout his career, Paulo has led major projects for global brands such as Netflix, Emirates, and LIDL. This portfolio showcases a selection of works that highlight his ability to translate complex brand messages into compelling visual narratives. Whether leading a creative team or working as an independent lead, Paulo delivers world-class results for the advertising and entertainment industries.

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Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio

Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.

 Paulo Mariano

Direção de Arte e Storytelling Visual — Projeto WOO - Satisfied With, ideation, design, photography, Creative Director, Art director, Europe, Lisbon, Portugal


Satisfield With

Campaign

If you’re not satisfied with (...), at least be satisfied with the internet.


With DIGI’s arrival, WOO needed to stop being a low-profile brand and establish itself as th smartest choice. Even with satisfied users and a strong offering, it still lacked visibility and recognition.
The campaign “If you’re not satisfied with (...), at least be satisfied with the internet” is based on a universal insight: we all experience moments of dissatisfaction in everyday life, and in thos moments, a good internet connection can be a relief. Inspired by real situations, the films us humor and visual care to show how a solid internet connection can be the only comfort — a small satisfaction in an otherwise less-than-ideal scenario.

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MY ROLE / Concept, Art Direction
WHERE / O Escritório
TEAM / Nuno Jerónimo, Francisco Correia, Ivo Martins 
CLIENT / WOO




INSPIRED BY A REAL FAMILY
When you’re not satisfied with the family, at least be satisfied with the TV.








INSPIRED BY REAL FACTS
When you’re not satisfied with the routine, at least be satisfied with the internet.






INSPIRED BY REAL FACTS
When you’re not satisfied with work, at least be satisfied with the internet.



INSPIRED BY REAL FACTS
When you’re not satisfied with the world, at least be satisfied with the internet.




INSPIRED BY REAL FACTS
When you’re not satisfied with the result, at least be satisfied with the internet.





INSPIRED BY REAL FACTS
When you’re not satisfied with the wait, at least be satisfied with the internet.






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