Paulo Mariano – Art Director Portfolio

Paulo Mariano is a multi-disciplinary Creative Director and Art Director based in Lisbon, Portugal. His portfolio showcases a wide range of award-winning projects across branding, advertising, design strategy, visual communication, and creative campaigns for international agencies and brands — most recently selected for Lürzer's Archive "200 Best Digital Artists Worldwide 2025". With a multicultural background, Paulo has developed his career across Brazil and Portugal, bringing a global perspective and creative versatility to his work. Areas of expertise include art direction, creative direction, brand identity, integrated campaign, concept development, Visual Communication, art, illustration, graphic design, typography, generative AI, editorial layout, creative thinking, storyboard, and photography direction. Paulo combines aesthetics with strategic thinking to create compelling narratives and visually impactful experiences. Paulo has collaborated with clients in industries such as media, technology, travel, luxury, and entertainment, including Netflix, Emirates, and Benfica. Other clients include Super Bock, LIDL, EDP, NOS, WOO, Gatorade, Sogrape, Bank of Brazil, Sebrae, Izidoro, Delta Cafés, Mimosa, and Nacional. Keywords: Art Direction, Creative Strategy, Branding, Visual Communication, portfolio, award, art, Creative Direction, Campaign Concept, Visual Storytelling, Design Portfolio Lisbon, Generative AI, ChatGPT, Midjourney, Sora, Firefly, Campaign Development, Digital Execution, Digital Concepts, Art, Digital Strategy, Integrated Marketing, Corporate Identity, Interactive Advertising, Logo design, Digital Design, Typography, Photography Direction, Senior Art Director Portugal, ADCE, EFFIE, CCSP, CCP, Lusófonos Awards, Design Awards, Visual Identity Design.

︎

THE FLIGHT OF LIGHT

Activation

Before the match, many projections were made. But none like this one.
To get to Dubai, 20 fans will board a plane projected onto the football field.
But how many will have the stamina to keep up with the plane and reach the destination when it starts to pick up speed?

The activation took place at Estádio da Luz during the SLB vs. Porto match on November 10, 2024.

SLB INSTAGRAM POST

―
MY ROLE / Concept, Art Direction
WHERE / O Escritório
TEAM / Nuno Jerónimo, Ivo Martins, Fernando Chaves, João Silva
CLIENT / EMIRATES + BENFICA

Concept

Direção de Arte e Storytelling Visual — Projeto Fly Emirates e Benfica - The flight of light, ideation, design, photography, Creative Director, Art director

Work

Next