Paulo Mariano | Senior Art Director, Creative Lead & Jury Member, Lisbon
Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio

Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.






The Flight of Light

Sponsorship Activation
Before the match, many projections were made. But none like this one.

To get to Dubai, Twenty fans were invited to board it. But to reach the destination, they had to keep up as the aircraft accelerated across the field.

How many would have the stamina to stay on board once it picked up speed?
The activation took place at Estádio da Luz during the SLB vs. Porto match on November 10, 2024.




MY ROLE / Concept, Art Direction
WHERE / O Escritório
TEAM / Nuno Jerónimo, Ivo Martins, Fernando Chaves, João Silva
CLIENT / EMIRATES + BENFICA





Direção de Arte e Storytelling Visual — Projeto Fly Emirates e Benfica - The flight of light, ideation, design, photography, Creative Director, Art director, Europe, Lisbon, Portugal

Concept












Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio


Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.