The Flight of Light
Sponsorship Activation
Before the match, many projections were made. But none like this one.
To get to Dubai, Twenty fans were invited to board it. But to reach the destination, they had to keep up as the aircraft accelerated across the field.
How many would have the stamina to stay on board once it picked up speed?
The activation took place at Estádio da Luz during the SLB vs. Porto match on November 10, 2024.
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MY ROLE / Concept, Art Direction
WHERE / O Escritório
TEAM / Nuno Jerónimo, Ivo Martins, Fernando Chaves, João Silva
CLIENT / EMIRATES + BENFICA
To get to Dubai, Twenty fans were invited to board it. But to reach the destination, they had to keep up as the aircraft accelerated across the field.
How many would have the stamina to stay on board once it picked up speed?
The activation took place at Estádio da Luz during the SLB vs. Porto match on November 10, 2024.
―
MY ROLE / Concept, Art Direction
WHERE / O Escritório
TEAM / Nuno Jerónimo, Ivo Martins, Fernando Chaves, João Silva
CLIENT / EMIRATES + BENFICA
Concept
