The Flight of Light
Activation
Before the match, many projections were made. But none like this one.
To get to Dubai, 20 fans will board a plane projected onto the football field.
But how many will have the stamina to keep up with the plane and reach the destination when it starts to pick up speed?
The activation took place at Estádio da Luz during the SLB vs. Porto match on November 10, 2024.
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MY ROLE / Concept, Art Direction
WHERE / O Escritório
TEAM / Nuno Jerónimo, Ivo Martins, Fernando Chaves, João Silva
CLIENT / EMIRATES + BENFICA
To get to Dubai, 20 fans will board a plane projected onto the football field.
But how many will have the stamina to keep up with the plane and reach the destination when it starts to pick up speed?
The activation took place at Estádio da Luz during the SLB vs. Porto match on November 10, 2024.
―
MY ROLE / Concept, Art Direction
WHERE / O Escritório
TEAM / Nuno Jerónimo, Ivo Martins, Fernando Chaves, João Silva
CLIENT / EMIRATES + BENFICA
Concept
