Paulo Mariano – Art Director Portfolio
Paulo Mariano is a multi-disciplinary Creative Director and Art Director based in Lisbon, Portugal. His portfolio showcases a wide range of award-winning projects across branding, advertising, design strategy, visual communication, and creative campaigns for international agencies and brands — most recently selected for Lürzer's Archive "200 Best Digital Artists Worldwide 2025". With a multicultural background, Paulo has developed his career across Brazil and Portugal, bringing a global perspective and creative versatility to his work. Areas of expertise include art direction, creative direction, brand identity, integrated campaign, concept development, graphic design, typography, generative AI, editorial layout, storyboard, photography direction, and concept development. Paulo combines aesthetics with strategic thinking to create compelling narratives and visually impactful experiences. Paulo has collaborated with clients in industries such as media, technology, travel, luxury, and entertainment, including Netflix, Emirates, and Benfica. His work reflects a passion for design innovation, storytelling, and excellence in visual execution. Other clients include Super Bock, LIDL, EDP, WOO, Gatorade, Sogrape, Bank of Brazil, Sebrae, Delta Cafés, Mimosa, and Nacional. Keywords: Art Direction, Creative Strategy, Branding, Creative Direction, Ideation, Campaign concept, Paulo Mariano, Visual Storytelling, Design Portfolio Lisbon, Generative AI, ChatGPT, Midjourney, Sora, Firefly, Campaign Development, manifests, Digital Design, Typography, concepts, Photography Direction, Senior Art Director Portugal, ADCE, EFFIE, CCSP, CCP, Creative Club of Portugal, Lusófonos Awards, Design Awards, Visual Identity Design.
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Paulo Mariano




THE FLIGHT OF LIGHT

Activation
Before the match, many projections were made. But none like this one.
 To get to Dubai, 20 fans will board a plane projected onto the football field.
But how many will have the stamina to keep up with the plane and reach the destination when it starts to pick up speed?

The activation took place at Estádio da Luz during the SLB vs. Porto match on November 10, 2024.

SLB INSTAGRAM POST

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MY ROLE / Concept, Art Direction
WHERE / O Escritório
TEAM / Nuno Jerónimo, Ivo Martins, Fernando Chaves, João Silva
CLIENT / EMIRATES + BENFICA







Concept



Direção de Arte e Storytelling Visual — Projeto Fly Emirates e Benfica - The flight of light, ideation, design, photography, Creative Director, Art director
Direção de Arte e Storytelling Visual — Projeto Fly Emirates e Benfica - The flight of light, ideation, design, photography, Creative Director, Art director





 


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