Award-Winning Senior Art Director & Creative Lead | Paulo Mariano
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Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio

Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.

PAULO MARIANO



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the Captain

Activation
Less is more? Think again.
After years of crowd-pleasing stunts, expectations were high for the SLB vs. SCP derby; the challenge was to transcend standard entertainment with a bold, visually striking activation that positioned Emirates as the premier gateway to Dubai’s winter sun. Simple, right? Ready?

Estádio da Luz | December 05, 2025

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MY ROLE / Ideation, Art Direction
WHERE / O Escritório
TEAM / Nuno Jerónimo, João Silva, Ivo Martins
CLIENT / EMIRATES + BENFICA


 
Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio


Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.