Paulo Mariano | Senior Art Director, Creative Lead & International Jury Member in Europe

Packs Living

Integrated Campaign

Featured in:

Direção de Arte e Visual Storytelling — Projeto EDP Packs Living, ideation, design, photography, Creative Director, Art director, shots

Unboxing became a cultural behavior.
But what if instead of taking things from the package, we get inside of it?

Get ready for unpacking.

MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
TEAM / Pedro Pires, Ana Castanho
CLIENT / EDP

EDP Packs Living — campaign concept overview by Paulo Mariano at Solid Dogma

EDP Packs Living — key visual exploring the inverted unboxing concept

EDP Packs Living — integrated campaign execution for the Portuguese energy market.

EDP Packs Living — visual system applied to the campaign rollout

See also: O Globo Newspaper // Charts →

Packs Living

Unboxing became a cultural behavior. But what if instead of taking things from the package, we get inside of it?

Unboxing became a cultural behavior.
But what if instead of taking things from the package, we get inside of it?