Radio Music School
Radio
Can a radio station promote innovation and add value in a tech world?
Offering help to those who want to play an instrument.
The first music school on the radio dial. Through RDS technology - Radio Data System - we showed the chords of Transamérica FM's most requested songs at the radio’s displays of our listeners.
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MY ROLE / Concept, Art Direction
WHERE / LewLara TBWA
CLIENT / Transamérica
Offering help to those who want to play an instrument.
The first music school on the radio dial. Through RDS technology - Radio Data System - we showed the chords of Transamérica FM's most requested songs at the radio’s displays of our listeners.
―
MY ROLE / Concept, Art Direction
WHERE / LewLara TBWA
CLIENT / Transamérica
