Local Heroes
Design + PrintIn diversity, you find humanity.
Welcome to singularity.
In each one of Octant hotels, you can find true luxury in simplicity.
And there´s some bravery there. Believing in the luxury of small things.
Working to make them noticed, lived, valued.
Each Octant is a bespoke homage to each location.
This campaign revolves around a distinct kind of luxury: THE LOCAL KIND OF LUXURY. Aiming to regenerate hotels to their essence, to their singularity and original truth, we decided to recognise and value genuine local suppliers as the face of the press campaign.
Developed across real locations, the visual system follows an editorial standard using real people instead of models. Through precise shoot direction, each individual was guided to reveal their authentic truth, translating local reality into a sophisticated and high-end narrative.
MY ROLE / Concept, Art Direction, Image Retouching
WHERE / Solid Dogma
CLIENT / Octant Hotels - A new latitude of freedom
Luís Silva - Fresh cheese with pepper dough - O Lavrador Cheese Factory - Azores | Dona Glória - Leavened cake - Glória Moniz Bakery - São Jorge Island | Joana Gouveia - Organic strawberries - Quinta Verde Água - Douro | Vitor Seco - Barca Tareco - Mondego River
Finding purpose in where they are, how they are, what story they tell and why.
That´s why no hotel is like the other.
To capture the relation between nature, culture and people and make that the real experience.
Cozido das Caldeiras - Furnas | Thijs Valkenburg - Chameleon - Algarve
This chain of 5-star hotels doesn't have palatial luxury.
It doesn't have exotic luxury.
It doesn't have cosmopolitan luxury.
It has local luxury. The luxury of small things. The luxury of rarity. Of humanity.
