Hi! I´m Paulo Mariano.
My passion for advertising and strategic planning is followed by more than 22 years of extensive work experience in the development of solutions designed for global brands, with eight of those years spent in Portugal, where I currently live.
My focus is on visual communication and storytelling — particularly in crafting integrated campaigns, activations, and product development that capture attention and present compelling brand narratives. Hopefully you could see in my work the attention I give to creating things that not only please the eye but are also enriched with creativity, intelligence, and soul.
Over my career I've accumulated awards in different categories at the world’s most important creative festivals, and almost every important award in the Brazilian advertising market. In recent years, I have incorporated generative AI (Midjourney, Sora, Adobe Firefly, Leonardo.ai) into my creative process — using these tools to assist in developing visual concepts, moodboards, storyboards, and through the ideation process for integrated campaigns.
Beyond visual communication, I’m passionate about music, literature, philosophy, running, scuba diving — and being a father.
If you’re looking for a multidisciplinary creative to join or lead a team, develop impactful ideas, and deliver strategic thinking with conceptual depth, I’d love to connect.
Thank you for your time. I hope to hear from you soon.
I’m available for freelancing, collaboration & commission
I have Portugal work permit.
if you wanna chat, reach me
+351 962 978 723
paulomariano23@gmail.com
︎︎︎ LinkedIn
︎︎︎ Behance
︎︎︎ Instagram
︎︎︎ Medium
“To know and work with Paulo has been a gift. A bright, cultured mind, structured upon a beautiful human being. Talent follows. His flawless technique, refined aesthetics and artistic eye. His drive to discover and innovate. His resilience and determination in face of adversity. His cleverness in ideating. All qualities that he uses to tackle small and complex projects with the same passion.
Though he is a brilliant art director, his passion for advertising took him to learn creative writing among many other things, in a continuous improvement process he designs for himself. Someone who is listened to and organized, he bears those qualities that make a great team mate and a leader.
In the end, the work speaks for itself. Go and check it out.”
Pedro Pires
CEO/CCO _ Solid Dogma
December 19, 2023 - on Linkedin recommendations
Find the best questions, or at least ask better ones. Seek fresh ideas and work hard to make them happen. Inspire people and have fun.
:: working places ::
O Escritório / Portugal - Mar 2024 _ present
SoliDogma/ Portugal - Jun 2019 _ Mar 2024
Torke CC / Portugal - Apr 2018 _ Mar 2019
ComOn / Portugal - Feb 2018 _ Apr 2018
Lew’Lara/TBWA / Brazil - Sep 2009 _ Dez 2017
DM9 DDB / Brazil - May 2008 _ Aug 2009
SetteGraal / Brazil - Jun 2005 _ May 2008
:: awards ::
ADC*E
> Bronze (Design)
> Gold (Design Packaging)
EFFIE Awards Brasil
> Bronze ( Services)
CCP (Creative Club Of Portugal)
> Gold (Integração e Inovação)
> Silver (Digital)
> Bronze (Publicidade)
> TOP 5 BEST Illustrator 2024
> TOP 5 BEST Programmer 2024
> Bronze (Experiências de Marca)
> Bronze (Digital & Social - Criação de Conteúdo)
> Bronze (Design)
> Silver (Design)
> Bronze (Digital & Social - Experiência Digital em Campanha)
> Gold (Design D. Packaging)
> Shortlist (Digital - Experiências Digitais Emergentes)
> Shortlist (Integração e Inovação)
> Shortlist (Design - Ilustração)
> Shortlist (Digital - Social and Content)
> Shortlist (Digital - Experiência Digital)
CCSP (The Brazilian Creative Club) & 40º YEARBOOK
> Bronze (Direct Marketing )
> Bronze (Design)
LUSÓFONOS
> Gold (Media)
> Bronze (Media)
> Bronze (Outdoor)
M&P DESIGN - Portugal
> Category: Ilustração
> Category: Branding
> Category: Label
> Category: App
DESAFIO ESTADÃO CANNES
> Category: Branded Content
COLUNISTAS BRASIL
> Gold (Integrated Campaign)
COLUNISTAS BRASÍLIA
> Silver (Cultura e Educação)
> Gold (Produtos e Serviços para Comércio)
> Silver (Produtos e Serviços para Comércio)
> Gold (Produtos e Serviços Públicos)
> Gold (Produtos e Serviços Comunitários)
COLUNISTAS DESIGN
> Silver (Branding & Corporate Design)
> Silver (Institucional & Corporate)
> Silver (Radio)
LUERZER'S ARCHIVE
> 200 Best Digital Artists Worldwide 24/25 - 5 images
> publication 04/2023 - 8 Ads
> publication 6/2018 - 2 Ads
> publication 5/2015 - 4 Ads
AdAge
> Most Popular on CREATIVITY
> Pick of Day on CREATIVITY
AdWEEK
> Top 5 - May 2015
Best Ads on TV
> Best outdoor week
> Best interactive week
:: jury ::
> FIAP Awards 2025 - Festival Iberoamericano de la Creatividad
> 27th CCP - Design - ShortList
> 26th CCP - Craft Advertising - ShortList
> 25th Abril Advertising Award - Brazil
> Central do Outdoor 2011 - Brazil
:: selected clients ::
EDP, NETFLIX, Super Bock, Emirates, SL Benfica, Sogrape, Gatorade, LIDL, DELTA Cafés, Mimosa, Izidoro, DHM Hotels, Ok! Teleseguros, Imovirtual, Bank of Brazil, Solverde, Vitalis, SONAE, WOO, Médicos do Mundo, PRIO, Nacional, Visa, Nissan, O Globo Newspaper, Sebrae - Micro and small business support service.
