Paulo Mariano – Art Director Portfolio
Paulo Mariano is a multi-disciplinary Creative Director and Art Director based in Lisbon, Portugal. His portfolio showcases a wide range of award-winning projects across branding, advertising, design strategy, visual communication, and creative campaigns for international agencies and brands. Areas of expertise include art direction, creative direction, brand identity, integrated campaign, concept development, graphic design, typography, generative AI, editorial layout, storyboard, photography direction, and concept development. Paulo combines aesthetics with strategic thinking to create compelling narratives and visually impactful experiences. Paulo has collaborated with clients in industries such as media, technology, travel, luxury, and entertainment, including Netflix, Emirates, and Benfica. His work reflects a passion for design innovation, storytelling, and excellence in visual execution. Keywords: Art Direction, Creative Strategy, Branding, Creative Direction, Ideation, Campaign concept, Paulo Mariano, Visual Storytelling, Design Portfolio Lisbon, Generative AI, ChatGPT, Midjourney, Sora, Firefly, Campaign Development, Digital Design, Typography, Photography Direction, Senior Art Director Portugal, Visual Identity Design.
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Paulo Mariano

 
First off, imagination.   First off, inspiration. 



CORUJA IPA - FIRST OFF

Activation  +  Social Media


What is worth observing around us? First off, creativity.


Take Back the Streets with a Wild Posting
The Coruja is the best-selling IPA in Portugal, and the original habitat of this beer is the realm of street and urban art. This campaign aims to showcase the hidden beauty right in front of us using a classic street technique - paste-ups & stickers. Through simple posters of various sizes, the shape of the owl frames and draws attention to the beauty that is often overlooked in urban settings. For IPA No. 1, art is what matters, and it is everywhere.

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MY ROLE / Concept, Art Direction, Image Retouching
WHERE / Solid Dogma
CLIENT / Coruja


First off, freedom. Direção de Arte e Storytelling Visual — Projeto Coruja IPA Super Bock, First off, ideation, design, photography, Creative Director, Art director

First off, freedom.         First off, criativity.        First off, inspiration.

First off, inspirationDireção de Arte e Storytelling Visual — Projeto Coruja IPA Super Bock, First off, ideation, design, photography, Creative Director, Art director

SOCIAL // READY MADE URBAN ART CAMPAIGN
The campaign started on the streets but goes beyond. Each photographed poster was transformed into a post. We created animations featuring the ever-present silhouettes, adding dimension and narrative to the campaign. This ensures the aesthetic without making it overly explicit.











Have you seen the Owl on the street? 












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