First off, imagination. First off, inspiration.

Coruja Ipa - First Off

Activation + Social Media

What is worth observing around us? First off, creativity.

Take Back the Streets with a Wild Posting.
The Coruja is the best-selling IPA in Portugal, and the original habitat of this beer is the realm of street and urban art. This campaign aims to showcase the hidden beauty right in front of us using a classic street technique - paste-ups & stickers. Through simple posters of various sizes, the shape of the owl frames and draws attention to the beauty that is often overlooked in urban settings. For IPA No. 1, art is what matters, and it is everywhere.

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MY ROLE / Concept, Art Direction, Image Retouching
WHERE / Solid Dogma
CLIENT / Coruja

First off, freedom. Coruja Ipa Beer, First Off, Direção de Arte e Storytelling Visual — Projeto Coruja IPA Super Bock, First off, ideation, design, photography, Creative Director, Art director, Paulo, Mariano

Coruja Ipa Beer, First Off, Direção de Arte e Storytelling Visual — Projeto Coruja IPA Super Bock, First off, ideation, design, photography, Creative Director, Art director, Paulo, Mariano

First off, freedom. First off, criativity. First off, inspiration.

First off, inspiration Coruja Ipa Beer, First Off, Direção de Arte e Storytelling Visual — Projeto Coruja IPA Super Bock, First off, ideation, design, photography, Creative Director, Art director, Paulo, Mariano

SOCIAL // READY MADE URBAN ART CAMPAIGN
The campaign started on the streets but goes beyond. Each photographed poster was transformed into a post. We created animations featuring the ever-present silhouettes, adding dimension and narrative to the campaign. This ensures the aesthetic without making it overly explicit.

Have you seen the Owl on the street?

SUPERBOCK FESTIVAL // ACTIVATION // PAINT THE OWL