Paulo Mariano is an award-winning Senior Art Director and Creative Lead based in Lisbon, Portugal, with 23+ years of experience developing integrated advertising campaigns, brand activations, brand identity systems and visual storytelling for global brands including Netflix, Emirates, EDP, LIDL, Gatorade, Delta Cafés and Bank of Brazil. Selected for Lürzer's Archive 200 Best Digital Artists Worldwide 2024/25 and recognised by ADC Europe, EFFIE, CCP and Lusófonos Awards. Final jury member at MAD STARS 2026 in Busan, and jury member at NYF New York Festivals, FIAP, AdForum PHNX, Ad Black Sea, White Square, AIVA and Clube de Criativos de Portugal. Spoke at MAD STARS 2026 on the five human behaviours that push a creative towards the average. Working with Generative AI tools including Midjourney, Sora, Gemini and Adobe Firefly for concept development, moodboards and visual exploration.

Beyond advertising, Paulo Mariano writes short fiction and essays in Portuguese, published in the Words section of this site, and develops authorial visual art. These pieces explore attention, perception, identity and the ordinary moments most people walk past. The written work sits alongside the commercial work as a separate body, with its own reading.

Work featured in Lürzer's Archive, All About Francis, Lürzer's Archive, Paulo Mariano, Ad Age, The SkinBook, Best Ads on TV, The SkinBook, ADCE / ADC Europe 2024 and CCP, Clube Criativos Portugal. Full biography and jury history.

PAULO MARIANO
ADS •••• ABOUT •••• AWARDS •••• WORDS
 


Coruja Beer Can, New Coruja, Paulo Mariano, Art Director, Brand Designer, Visual Communication, Lisbon, Concept Development, Film, portfolio, Paulo, Mariano, freelance, art, director, creative director, designer, portfolio, creative, award, art, Lisbon, Portugal, TBWA, DDB,


Coruja IPA - New Can

Social Media Campaign


Coruja now also comes in a can, and you will be able to catch it flying around, fresh as always.
Welcome, new Coruja Can.

―
MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
CLIENT / Super Bock







A cheeky owl was Born.  /  Welcome to the world, Coruja Can.






Coruja Double IPA 

Social Media Campaign


A social media campaign inspired by newspaper editorial cartoons.
Double IPA, Double intense. Always Coruja.


―

MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
ILLUSTRATION / João Mario Pinto
CLIENT / Super Bock



Welcome to the world of beers. Thank you, I'm ready to make this quite intense!
Direção de Arte e Design — Projeto Coruja IPA, Super Bock, ideation, design, photography, Creative Director, Art director
You're a Drama Queen, always so intense. I am the queen of IPAs.   /     Shall we go out later? Yes, of course. I need to replenish my hop levels. 

At night, all hops are bitter. And all IPAs are OWL.




BEHANCE • LINKEDIN