Award-Winning Senior Art Director & Creative Lead | Paulo Mariano
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Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio

Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.

PAULO MARIANO
 


Coruja Beer Can, New Coruja, Paulo Mariano, Art Director, Brand Designer, Visual Communication, Lisbon, Concept Development, Film, portfolio, Paulo, Mariano, freelance, art, director, creative director, designer, portfolio, creative, award, art, Lisbon, Portugal, TBWA, DDB,


Coruja IPA - New Can

Social Media Campaign


Coruja now also comes in a can, and you will be able to catch it flying around, fresh as always.
Welcome, new Coruja Can.

―
MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
CLIENT / Super Bock







A cheeky owl was Born.  /  Welcome to the world, Coruja Can.






Coruja Double IPA 

Social Media Campaign


A social media campaign inspired by newspaper editorial cartoons.
Double IPA, Double intense. Always Coruja.


―

MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
ILLUSTRATION / João Mario Pinto
CLIENT / Super Bock



Welcome to the world of beers. Thank you, I'm ready to make this quite intense!
Direção de Arte e Design — Projeto Coruja IPA, Super Bock, ideation, design, photography, Creative Director, Art director
You're a Drama Queen, always so intense. I am the queen of IPAs.   /     Shall we go out later? Yes, of course. I need to replenish my hop levels. 

At night, all hops are bitter. And all IPAs are OWL.
Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio


Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.