Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Creative Direction and Visual Storytelling Portfolio

Paulo Mariano is an award-winning Senior Art Director and Creative Lead based in Lisbon, Portugal. With a portfolio defined by visual storytelling and high-impact ideation, Paulo specializes in integrated campaigns that bridge the gap between traditional design and innovative technology. He is currently targeting international creative opportunities, with a particular focus on collaborating with brands and agencies in Brazil, Germany and Spain.

Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive, his expertise includes brand design, photography, and art direction. Paulo leverages generative AI tools like Midjourney, Gemini and Sora to push the boundaries of modern advertising and visual concepts.

Throughout his career, Paulo has led major projects for global brands such as Netflix, Emirates, and LIDL. This portfolio showcases a selection of works that highlight his ability to translate complex brand messages into compelling visual narratives. Whether leading a creative team or working as an independent lead, Paulo delivers world-class results for the advertising and entertainment industries.

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Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio

Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.

 Paulo Mariano

 



Support Small Biz Movement

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Brazil has more than 10 million micro and small businesses, which generate more than half of the formal jobs in the country. To value this sector, Sebrae created the "Buy from Small Business Movement." A day to support, discuss, and acquire the products and services of micro and small businesses.

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MY ROLE /  Ideation, Strategic Planning, Art Direction
WHERE / LewLara TBWA
TEAM / Manir Fadel, Claudio Leite, Pedro Garcia, Paulo Lima, Paulo Ribas, Raoni Leão, Geisa Lopes
CLIENT  / Sebrae - Support Service for Micro and Small Enterprises












Small Business Specialists 

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For the experts in dreaming, we are experts in making it a reality.
For service specialists, we are experts at winning customers.
For those who specialize in innovation, we are experts in guiding the ways.













Cotton swab

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Prepare your ears to hear everything differently.
Do it differently.
Innovating is a fantastic business.











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