Paulo Mariano – Art Director Portfolio
Paulo Mariano is a multi-disciplinary Creative Director and Art Director based in Lisbon, Portugal. His portfolio showcases a wide range of award-winning projects across branding, advertising, design strategy, visual communication, and creative campaigns for international agencies and brands. Areas of expertise include art direction, creative direction, brand identity, integrated campaign, concept development, graphic design, typography, generative AI, editorial layout, storyboard, photography direction, and concept development. Paulo combines aesthetics with strategic thinking to create compelling narratives and visually impactful experiences. He has collaborated with clients in industries such as media, technology, travel, luxury, and entertainment, including Netflix, Emirates, and Benfica. His work reflects a passion for design innovation, storytelling, and excellence in visual execution. Keywords: Art Direction, Creative Strategy, Branding, Visual Storytelling, Design Portfolio Lisbon, Generative AI, Chatgpt, Midjourney, Sora, Firefly, Campaign Development, Digital Design, Typography, Photography Direction, Senior Art Director Portugal, Visual Identity Design.
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Paulo Mariano




 

Direção de Arte e Storytelling Visual — Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director


LOCAL HEROES

Design + Print






In diversity, you find humanity.
Welcome to singularity.



In each one of Octant hotels, you can find true luxury in simplicity.
And there´s some bravery there. Believing in the luxury of small things.
Working to make them noticed, lived, valued.
Each Octant is a bespoke homage to each location.

This campaign revolves around a distinct kind of luxury: THE LOCAL KIND OF LUXURY.
Aiming to regenerate hotels to their essence, to their singularity and original truth,
we decided to recognise and value genuine local suppliers as the face of the press campaign.



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MY ROLE / Concept, Art Direction, Image Retouching
WHERE / Solid Dogma
CLIENT / Octant Hotels - A new latitude of freedom








 Luís Silva - Fresh cheese with pepper dough - O Lavrador Cheese Factory - Azores  |  Dona Glória - Leavened cake - Glória Moniz Bakery - São Jorge Island   |   Joana Gouveia - Organic strawberries - Quinta Verde Água - Douro  


Direção de Arte e Storytelling Visual — Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director




Finding purpose in where they are, how they are, what story they tell and why.
That´s why no hotel is like the other. 
To capture the relation between nature, culture and people and make that the real experience.






Cozido das Caldeiras - Furnas   |  Thijs Valkenburg - Chameleon - Algarve   |  Vitor Seco - Barca Tareco - Mondego River




Direção de Arte e Storytelling Visual — Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director
Direção de Arte e Storytelling Visual — Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director




This chain of 5-star hotels doesn't have palatial luxury.
It doesn't have exotic luxury.
It doesn't have cosmopolitan luxury.
It has local luxury. The luxury of small things. The luxury of rarity. Of humanity.





Direção de Arte e Storytelling Visual — Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director




Direção de Arte e Storytelling Visual — Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director


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