STRANGER THINGS
Activation + Content
When the Upside Down took over the Underground, which is like saying the Lisbon Metro, STRANGER THINGS HAPPENED IN LISBOA.
An action to bring the Stranger Things universe to Portugal with relevance to the story and impact among thousands of fans.
An action that turned upside down one of the most important metro stations in the country's capital: Marquês de Pombal.
Each area of the entire station became instagrammable. A buzz worthy activation, commented on social networks by Strange Things lovers and many others.
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MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
TEAM / Pedro Pires, Alex Couto, Ana Castanho, Carla Capela
CLIENT / Netflix
TRUE TAKEOVER //
According to MOP, Marquês de Pombal Station has the highest number of advertising impressions (monthly average of above seven million).
It was the largest takeover of a metro station, with a set of 505 OOH (Out of Home static or digital) faces, as well as 296 vinyl positions (organically arranged throughout the station).
It was the largest takeover of a metro station, with a set of 505 OOH (Out of Home static or digital) faces, as well as 296 vinyl positions (organically arranged throughout the station).
SECURITY CAMERAS // PROPOSAL
Fiction and reality blended. Stranger Things scary creatures roamed throughout an upside-down metro station. The portal is open.
SECURITY CAMERAS // PROPOSAL
The entire hallway turned blue. Heavy clouds on the ceiling emitted bright rays and the floor was covered in vines.
LABORATORY // PROPOSAL
Remnants of the Hawkins National Laboratory, where experiments still linger. 'Eleven' accidentally left the gateway to an alternate dimension open.
THE HOUSE STATION // PROPOSAL
A homage to a new location revealed in the fourth season: The Creel House. Through the window, lights reveal the 'Mind-Flayer.
STRANGE THINGS STREET ART // PROPOSAL
RESULTS //
More than a million impressions throughout Portuguese Netflix social media accounts.
Half a million individual engagements from the Upside Down Station activation.
The campaign made Upside Down Station a trending topic on Twitter.
