Stranger Things
Activation + Content
When the Upside Down took over Lisbon’s Metro, STRANGER THINGS HAPPENED IN LISBOA. The universe of Stranger Things came to Portugal, thrilling thousands of fans with a story they could step inside.
An action that turned upside down one of the most important metro stations in the country's capital: Marquês de Pombal.
Each area of the entire station became instagrammable. A buzz worthy activation, commented on social networks by Strange Things lovers and many others.
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MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
TEAM / Pedro Pires, Alex Couto, Ana Castanho, Carla Capela
CLIENT / Netflix
TRUE TAKEOVER //
According to MOP, Marquês de Pombal Station has the highest number of advertising impressions (monthly average of above seven million).
It was the largest takeover of a metro station, with a set of 505 OOH (Out of Home static or digital) faces, as well as 296 vinyl positions (organically arranged throughout the station).
It was the largest takeover of a metro station, with a set of 505 OOH (Out of Home static or digital) faces, as well as 296 vinyl positions (organically arranged throughout the station).
SECURITY CAMERAS // PROPOSAL
Fiction and reality blended. Stranger Things scary creatures roamed throughout an upside-down metro station. The portal is open.
SECURITY CAMERAS // PROPOSAL
The entire hallway turned blue. Heavy clouds on the ceiling emitted bright rays and the floor was covered in vines.
LABORATORY // PROPOSAL
Remnants of the Hawkins National Laboratory, where experiments still linger. 'Eleven' accidentally left the gateway to an alternate dimension open.
THE HOUSE STATION // PROPOSAL
A homage to a new location revealed in the fourth season: The Creel House. Through the window, lights reveal the 'Mind-Flayer.
STRANGE THINGS STREET ART // PROPOSAL
RESULTS //
More than a million impressions throughout Portuguese Netflix social media accounts.
Half a million individual engagements from the Upside Down Station activation.
The campaign made Upside Down Station a trending topic on Twitter.
