Paulo Mariano – Art Director Portfolio
Paulo Mariano is a multi-disciplinary Creative Director and Art Director based in Lisbon, Portugal. His portfolio showcases a wide range of award-winning projects across branding, advertising, design strategy, visual communication, and creative campaigns for international agencies and brands — most recently selected for Lürzer's Archive "200 Best Digital Artists Worldwide 2025". With a multicultural background, Paulo has developed his career across Brazil and Portugal, bringing a global perspective and creative versatility to his work. Areas of expertise include art direction, creative direction, brand identity, integrated campaign, concept development, graphic design, typography, generative AI, editorial layout, storyboard, photography direction, and concept development. Paulo combines aesthetics with strategic thinking to create compelling narratives and visually impactful experiences. Paulo has collaborated with clients in industries such as media, technology, travel, luxury, and entertainment, including Netflix, Emirates, and Benfica. His work reflects a passion for design innovation, storytelling, and excellence in visual execution. Other clients include Super Bock, LIDL, EDP, WOO, Gatorade, Sogrape, Bank of Brazil, Sebrae, Delta Cafés, Mimosa, and Nacional. Keywords: Art Direction, Creative Strategy, Branding, Creative Direction, Ideation, Campaign concept, Paulo Mariano, Visual Storytelling, Design Portfolio Lisbon, Generative AI, ChatGPT, Midjourney, Sora, Firefly, Campaign Development, manifests, Digital Design, Typography, concepts, Photography Direction, Senior Art Director Portugal, ADCE, EFFIE, CCSP, CCP, Creative Club of Portugal, Lusófonos Awards, Design Awards, Visual Identity Design.


Direção de Arte e Storytelling Visual — Projeto Rabo de Peixe Netflix, ideation, design, photography, Creative Director, Art director


RABO DE PEIXE

Digital Film
Where dreams are on the line.
"Rabo de Peixe" is the second original Portuguese series for Netflix. It´s a fictional story inspired by a real event. In the summer of 2001, more than a ton of cocaine washed ashore in Rabo de Peixe, a poor, quiet fishing village in the Azores Islands.

We developed a unique umbrella concept and two AVs with distinct narratives to not only reinforce this concept but also go deeply into the main characters´ desire to escape their miserable fate and how far one isolated event can cause irreparable consequences.


MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
TEAM / Pedro Pires, Carla Capela, Rita Magalhães
CLIENT / NETFLIX


Direção de Arte e Storytelling Visual — Projeto Rabo de Peixe Netflix, ideation, design, photography, Creative Director, Art director



AV 1 // WHAT THE TIDES BRINGS

What is it about?
These film play with the idea of the tide, to create some dark humor around the release dates.
When you live surrounded by sea, you never know what the tide brings to shore.





Storyboard
Direção de Arte e Storytelling Visual — Projeto Rabo de Peixe Netflix, ideation, design, photography, Creative Director, Art director



AV 2 // I HAVE MY REASONS. 

What is it about?
This is where our characters explain themselves to the audience. Do you believe them? Each one justifies their behavior by explaining their reasons while doing what they are supposed to do now: taking care of business. They will ask you, 'What would you do?'
That's one way to portray four distinct characters—through their life thoughts, actions, and styles. It all takes place at a dock style site, where the fish arrives and is packed in trays to go to the markets, except is not fish they are packing. They are passing trays to one another so that the drugs can be processed. They speak directly to the camera in a kind of unapologetic testimonial.





Storyboard
Direção de Arte e Storytelling Visual — Projeto Rabo de Peixe Netflix, ideation, design, photography, Creative Director, Art director


FISHING HOOK OOH  // PROPOSAL
Where dreams are on the line. 

Direção de Arte e Storytelling Visual — Projeto Rabo de Peixe Netflix, ideation, design, photography, Creative Director, Art director






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