Paulo Mariano | Senior Art Director & International Advertising Jury Member
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Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio

Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.

PAULO MARIANO

 




Artisan Intelligence

Campaign

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In a world that changes every second, it’s good to know that some things stay the same.


To demonstrate just how far artificial intelligence can go in our lives — particularly in what we eat — we developed an algorithm capable of creating a fully lab-produced extra leg ham.
To test its quality, we decided to compare it with the market’s benchmark in flavour — a ham produced using traditional recipes that honour the essence of ham and the taste of the Portuguese.
Izidoro – Artisan Intelligence
No added flavourings. No flavor enhancers. 100% locally sourced meat.

Featured on: Ads of the World | Best Ads on TV


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MY ROLE / Concept, Art Direction
WHERE / O Escritório
TEAM / Nuno Jerónimo, Francisco Correia, Francisco Roque
CLIENT / IZIDORO





ideation, design, photography, Creative Director, Art director, Europe, Lisbon



Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio


Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.