Artisan Intelligence
Campaign
In a world that changes every second, it’s good to know that some things stay the same.
To demonstrate just how far artificial intelligence can go in our lives — particularly in what we eat — we developed an algorithm capable of creating a fully lab-produced extra leg ham.
To test its quality, we decided to compare it with the market’s benchmark in flavour — a ham produced using traditional recipes that honour the essence of ham and the taste of the Portuguese.
Izidoro – Artisan Intelligence
No added flavourings. No flavor enhancers. 100% locally sourced meat.
Featured on: Ads of the World | Best Ads on TV
―
MY ROLE / Concept, Art Direction
WHERE / O Escritório
TEAM / Nuno Jerónimo, Francisco Correia, Francisco Roque
CLIENT / IZIDORO
