Bellissimo Coffee
Brand Repositioning︎ Featured in:
How to choose a positioning for an almost unknown brand in a marke positioned with high consumption and tradition?
Attracting attention with its looks.
This is the conceptual territory: The Beautiful. The aesthetic value of the name is translated into a visual system built through patterns, colors, and photographic composition—adding a dimension to the brand that goes beyond the product and establishes itself as a vision of the world. A direct relationship between visuals and the sensory and social aspects of coffee consumption.
Belissimo. It's seeing the world with another flavor!
Luerzer´s Archive 200 Best 21/22
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MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
TEAM / Diogo Potes, Pedro Pires, Hugo Dias, Ana Castanho
CLIENT / DELTA CAFÉS
