Award-Winning Senior Art Director & Creative Lead | Paulo Mariano
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Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio

Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.

PAULO MARIANO


Art Direction, Storytelling Visual — Project Bellissimo, delta cafés, advertising, paulo mariano, ideation, design, photography, Creative Director, Art director, Paulo, Mariano


Bellissimo Coffee

Campaign


       

How to choose a positioning for an almost unknown brand in a marke positioned with high consumption and tradition? 


Attracting attention with its looks.

This is the conceptual territory: The Beautiful. The aesthetic value of the name is translated into a visual system built through patterns, colors, and photographic composition—adding a dimension to the brand that goes beyond the product and establishes itself as a vision of the world. A direct relationship between visuals and the sensory and social aspects of coffee consumption.

Belissimo. It's seeing the world with another flavor!

Luerzer´s Archive 200 Best 21/22


―
MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
TEAM / Diogo Potes, Pedro Pires, Hugo Dias, Ana Castanho
CLIENT / DELTA CAFÉS



Direção de Arte e Storytelling Visual — Projeto Bellissimo, delta cafés, advertising, paulo mariano, ideation, design, photography, Creative Director, Art director, Paulo, MarianoArt Direction, Storytelling Visual — Project Bellissimo, delta cafés, advertising, paulo mariano, ideation, design, photography, Creative Director, Art director, Paulo, Mariano
Mark
Paulo Mariano | Senior Art Director & Creative Lead

Paulo Mariano - Senior Art Director & Creative Lead

Visual Storytelling, AI Art, and Integrated Campaigns Portfolio


Paulo Mariano is an award-winning Senior Art Director based in Lisbon, Portugal, working for major European markets including Germany and Spain. Specializing in visual storytelling and generative AI, he has led integrated campaigns for global brands such as Netflix, Emirates, and LIDL. Recognized as one of the 200 Best Digital Artists Worldwide by Lürzer's Archive in 2025, his expertise encompasses high-impact visual concepts, photography-driven design, and independent creative lead roles.