Paulo Mariano – Creative Director & Art Director | Lisbon, Portugal
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Art Direction, Storytelling Visual — Project Bellissimo, delta cafés, advertising, paulo mariano, ideation, design, photography, Creative Director, Art director, Paulo, Mariano


Bellissimo Coffee

Campaign


       

How to choose a positioning for an almost unknown brand in a market
positioned with high consumption and tradition? 


Attracting attention with its looks.

This is the conceptual territory: The Beautiful. The aesthetic value of the name is translated through patterns, colors and photographic composition, adding a dimension to the brand that goes beyond the product and establishes itself as a vision of the world. A direct relationship between visuals and the sensory and social aspects related to coffee consumption.
Belissimo. It's seeing the world with another flavor!

Luerzer´s Archive 200 Best 21/22


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MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
TEAM / Diogo Potes, Pedro Pires, Hugo Dias, Ana Castanho
CLIENT / DELTA CAFÉS



Direção de Arte e Storytelling Visual — Projeto Bellissimo, delta cafés, advertising, paulo mariano, ideation, design, photography, Creative Director, Art director, Paulo, MarianoArt Direction, Storytelling Visual — Project Bellissimo, delta cafés, advertising, paulo mariano, ideation, design, photography, Creative Director, Art director, Paulo, Mariano
Mark


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