BELLISSIMO CAFÉS
Campaign
How to choose a positioning for an almost unknown brand in a market
positioned with high consumption and tradition?
Attracting attention with its looks.
This is the conceptual territory: The Beautiful. The aesthetic value of the name is translated through patterns, colors and photographic composition, adding a dimension to the brand that goes beyond the product and establishes itself as a vision of the world. A direct relationship between visuals and the sensory and social aspects related to coffee consumption.
Belissimo. It's seeing the world with another flavor!
Luerzer´s Archive 200 Best 21/22
―
MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
TEAM / Diogo Potes, Pedro Pires, Hugo Dias, Ana Castanho
CLIENT / DELTA CAFÉS
positioned with high consumption and tradition?
Attracting attention with its looks.
This is the conceptual territory: The Beautiful. The aesthetic value of the name is translated through patterns, colors and photographic composition, adding a dimension to the brand that goes beyond the product and establishes itself as a vision of the world. A direct relationship between visuals and the sensory and social aspects related to coffee consumption.
Belissimo. It's seeing the world with another flavor!
Luerzer´s Archive 200 Best 21/22
―
MY ROLE / Concept, Art Direction
WHERE / Solid Dogma
TEAM / Diogo Potes, Pedro Pires, Hugo Dias, Ana Castanho
CLIENT / DELTA CAFÉS
