CORUJA - IPA x A.I.
Digital Film ActivationCoruja IPA beer challenged A.I. to create a better beer.
The great battle for inspiration.
Ready, Set, Go! 🦉🌟🤖
You can discover inspiration wherever the wind takes you.
Craft your art in any way you please.
But when it comes to an IPA like Coruja, that's a more complex enigma to decipher.
All tools are welcome, and we all have the right to inspiration – even artificial intelligence.
The great battle for inspiration.
Ready, Set, Go! 🦉🌟🤖
You can discover inspiration wherever the wind takes you.
Craft your art in any way you please.
But when it comes to an IPA like Coruja, that's a more complex enigma to decipher.
All tools are welcome, and we all have the right to inspiration – even artificial intelligence.
―
MY ROLE / Ideation, Art Direction, A.I engineering, Prompts.
WHERE / Solid Dogma
TEAM / Pedro Pires, Carla Capela, Catarina Marques, Rita Magalhães
CLIENT / Super Bock
Imagine / an amber beer, marked by hops and tropical scent.
Imagine / an intense, bright beer with a refreshing bitterness.
The concept was simple: let everyone create their own owl. Thus, we invited the audience to imagine their unique owl.
How is your owl?
With the assistance of Artificial Intelligence, we crafted an owl-themed beer in real-time. A screen showcased the newly generated AI-designed Coruja on a bottle, and the image could be captured on any device through a QR Code for easy sharing. As a gesture of appreciation, we provided a Coruja IPA in return.
The activation occurred at Bar Coruja, a venue set up in front of São Jorge Cinema, where the 17th edition of MOTELX, the Lisbon International Horror Film Festival, unfolded.
But it wasn´t made in a random way. Through various works by the Portuguese artist BOZ @bozmts, we've created a AI prompt. So it also turned to a crowd-creation of public art. An effort to tackle Artificial Intelligence from a distinctly 'Coruja' perspective, with humor and emotional intelligence.
