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Paulo Mariano is a multi-disciplinary Creative Director and Art Director based in Lisbon, Portugal. His portfolio showcases a wide range of award-winning projects across branding, advertising, design strategy, visual communication, and creative campaigns for international agencies and brands — most recently selected for Lürzer's Archive "200 Best Digital Artists Worldwide 2025".
With a multicultural background, Paulo has developed his career across Brazil and Portugal, bringing a global perspective and creative versatility to his work.
Areas of expertise include art direction, creative direction, brand identity, integrated campaign, concept development, Visual Communication, art, illustration, graphic design, typography, generative AI, editorial layout, creative thinking, storyboard, and photography direction. Paulo combines aesthetics with strategic thinking to create compelling narratives and visually impactful experiences.
Paulo has collaborated with clients in industries such as media, technology, travel, luxury, and entertainment, including Netflix, Emirates, and Benfica. Other clients include Super Bock, LIDL, EDP, NOS, WOO, Gatorade, Sogrape, Bank of Brazil, Sebrae, Izidoro, Delta Cafés, Mimosa, and Nacional.
Keywords: Art Direction, Creative Strategy, Branding, Visual Communication, portfolio, award, art, Creative Direction, Campaign Concept, Visual Storytelling, Design Portfolio Lisbon, Generative AI, ChatGPT, Midjourney, Sora, Firefly, Campaign Development, Digital Execution, Digital Concepts, Art, Digital Strategy, Integrated Marketing, Corporate Identity, Interactive Advertising, Logo design, Digital Design, Typography, Photography Direction, Senior Art Director Portugal, ADCE, EFFIE, CCSP, CCP, Lusófonos Awards, Design Awards, Visual Identity Design.
What is digital and what is not?
We are more than digital.
― MY ROLE / Ideation, Art Direction, Image Retouching
WHERE / LewLara TBWA TEAM / Manir Fadel, Claudio Leite, Pedro Garcia, Paulo Lima, Paulo Ribas, Raoni Leão CLIENT / Bank of Brazil
Commited
Campaign
Private banking
The play
Campaign
CCBB - Bank of Brazil Cultural Center
Culture transforms everything.
In times of censored exhibitions and debates about what's considered art, this campaign tells a story, based on a real one, about how culture is darn important for society and how it can be a real game-changer in people's lives.
