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Bank of Brazil

Brand Repositioning
What is digital and what is not?
We are more than digital.


MY ROLE /  Ideation, Art Direction, Image Retouching
WHERE / LewLara TBWA
TEAM / Manir Fadel, Claudio Leite, Pedro Garcia, Paulo Lima, Paulo Ribas, Raoni Leão
CLIENT  / Bank of Brazil 




Direção de Arte e Visual Storytelling — Projeto Bank of Brazil, Branding, ideation, design, photography, Creative Director, Art director



Commited

Campaign
Private banking 





Direção de Arte e Visual Storytelling — Projeto Bank of Brazil, Branding, ideation, design, photography, Creative Director, Art director




The play

Campaign
CCBB - Bank of Brazil Cultural Center 
Culture transforms everything.

In times of censored exhibitions and debates about what's considered art, this campaign tells a story, based on a real one, about how culture is darn important for society and how it can be a real game-changer in people's lives.





Direção de Arte e Visual Storytelling — Projeto Bank of Brazil, Branding, ideation, design, photography, Creative Director, Art director



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