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	<title>Paulo Mariano &#124; Senior Art Director, Creative Lead &#38; Jury Member</title>
	<link>https://paulomariano.com</link>
	<description>Paulo Mariano &#124; Senior Art Director, Creative Lead &#38; Jury Member</description>
	<pubDate>Wed, 17 Dec 2025 17:15:06 +0000</pubDate>
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		<title>Inicio</title>
				
		<link>https://paulomariano.com/Inicio</link>

		<pubDate>Sun, 11 Oct 2020 16:36:11 +0000</pubDate>

		<dc:creator>Paulo Mariano &#124; Senior Art Director, Creative Lead &#38; Jury Member</dc:creator>

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 Creative Lead &#38;amp; Art Director driven by visual storytelling, strategic thinking and design for integrated campaigns and brand activations. Jury member at international advertising festivals → Senior Art Director - O escritório, Lisbon.






 International Advertising Jury Member

&#60;img width="2500" height="460" width_o="2500" height_o="460" data-src="https://freight.cargo.site/t/original/i/9fc24afde5f1d78cdc56c7fd110140ff5f4b44604e68f99dbec113ab8c8ee4f9/jury_advertising_award_festivals_2.png" data-mid="246824001" border="0" data-scale="69" alt="International advertising festival jury experience &#38;ndash; MAD Stars, PHNX Awards, New York Festivals Advertising Awards, Communicator Awards, FIAP 2025, CCP, Premio Lus&#38;oacute;fonos &#38;ndash; Paulo Mariano Creative Lead" data-caption="International advertising festival jury experience – MAD Stars, PHNX Awards, New York Festivals Advertising Awards, Communicator Awards, FIAP 2025, CCP, Premio Lusófonos – Paulo Mariano Creative Lead" src="https://freight.cargo.site/w/1000/i/9fc24afde5f1d78cdc56c7fd110140ff5f4b44604e68f99dbec113ab8c8ee4f9/jury_advertising_award_festivals_2.png" /&#62;

Awards &#38;amp; Recognition

&#60;img width="1440" height="276" width_o="1440" height_o="276" data-src="https://freight.cargo.site/t/original/i/0fb7ce6985108864127e20df0ea9affb190c5d7896227a5d54c44557ef5102a9/PREMIOS_2025_NEW2.png" data-mid="236309451" border="0" data-scale="89" alt="Advertising awards and industry recognition including Effie Awards, ADC Europe, L&#38;uuml;rzer&#38;rsquo;s Archive 200 Best, CCP, Lusofonos and Best Ads &#38;ndash; Paulo Mariano" data-caption="Advertising awards and industry recognition including Effie Awards, ADC Europe, Lürzer’s Archive 200 Best, CCP, Lusofonos and Best Ads – Paulo Mariano" src="https://freight.cargo.site/w/1000/i/0fb7ce6985108864127e20df0ea9affb190c5d7896227a5d54c44557ef5102a9/PREMIOS_2025_NEW2.png" /&#62;







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		<title>ALL ABOUT FRANCIS  //  A.I. Artistic Project</title>
				
		<link>https://paulomariano.com/ALL-ABOUT-FRANCIS-A-I-Artistic-Project</link>

		<pubDate>Sat, 14 Oct 2023 22:59:49 +0000</pubDate>

		<dc:creator>Paulo Mariano &#124; Senior Art Director, Creative Lead &#38; Jury Member</dc:creator>

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&#38;nbsp;


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	All About FrancisA.I. Visual Storytelling

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August 2023. While the world focused on the Pope’s arrival in Lisbon for World Youth Day, the narrative was reimagined: what if Francis—only the man—moved freely across Portugal, without an agenda?

On the very same day, in the very same hours, this photography-driven system began. Treating A.I. as my camera, I art-directed an alternative journey of Francis across 22 real locations in Portugal, exploring a human pursuit of freedom.


This project is an authorial creation with artistic objectives, independent of political, religious, or brand ideology. All About Francis explores universal themes such as time, recognition, behavior, and identity, while deliberately integrating artificial and inorganic resources as part of the creative process.

https://www.instagram.com/all_about_francis/
WYD 2023 - World Youth Day - Lisbon happened between 1 and 6 Augusthttps://www.lisboa2023.org/en
Featured on:&#38;nbsp;Best Ads on TV



&#60;img width="2500" height="1377" width_o="2500" height_o="1377" data-src="https://freight.cargo.site/t/original/i/c7c458b84e94393058d8fbf0edd12751a9c192d61fc1d924d1342c285090dc68/all-about-francis-ai-art-direction-journey-22-locations.jpg" data-mid="246068382" border="0" alt="Generative AI and art direction project exploring identity and freedom through location-driven images" data-caption="Generative AI and art direction project exploring identity and freedom through location-driven images" src="https://freight.cargo.site/w/1000/i/c7c458b84e94393058d8fbf0edd12751a9c192d61fc1d924d1342c285090dc68/all-about-francis-ai-art-direction-journey-22-locations.jpg" /&#62;






	
&#60;img width="1500" height="2120" width_o="1500" height_o="2120" data-src="https://freight.cargo.site/t/original/i/027c34f54f27818ad747d0aeafbc7e15d858e82c954ae2096e3f709b2b30d766/Artboard-362x.jpg" data-mid="193954308" border="0" data-scale="100" alt="AI-as-camera visual storytelling: Francis depicted in real locations (authorial project)" data-caption="AI-as-camera visual storytelling: Francis depicted in real locations (authorial project)" src="https://freight.cargo.site/w/1000/i/027c34f54f27818ad747d0aeafbc7e15d858e82c954ae2096e3f709b2b30d766/Artboard-362x.jpg" /&#62;
	
&#60;img width="2466" height="1528" width_o="2466" height_o="1528" data-src="https://freight.cargo.site/t/original/i/f418b406442c4b48eb94db57db7f1603bf97ccf2d1f7bc95f3ea793b444af389/texto1.png" data-mid="193958578" border="0" data-scale="84" alt="Art direction and visual storytelling for All About Francis AI project by Paulo Mariano" data-caption="Art direction and visual storytelling for All About Francis AI project by Paulo Mariano" src="https://freight.cargo.site/w/1000/i/f418b406442c4b48eb94db57db7f1603bf97ccf2d1f7bc95f3ea793b444af389/texto1.png" /&#62;


The allegory of the image and the present: a Pope digitally created by a machine, manipulated for an experience and visit he did not make, will not make, and paradoxically reveals his most human and vulnerable side - in a machined fiction work about a man who is Pope, and not about the Pope who is a man, visiting the four corners of the country. This was the thought and challenge, in an aesthetic and philosophical exploration of the construction and codes of identity, juxtaposed with the moment of Pope Francis's visit during the World Youth Day in Lisbon, emphasizing questions surrounding the most anticipated presence and dominant pursuit of the moment - around a figure, a Pope, who embodies a faith, and a man who wants to be flesh and blood/live.


	
&#60;img width="1280" height="1802" width_o="1280" height_o="1802" data-src="https://freight.cargo.site/t/original/i/bfa8ced4590a012c28bfb1194b37ec440951bb103362d4d12088ea1390da67ab/AllAboutFrancis_AD_06_low.jpg" data-mid="193958984" border="0"  src="https://freight.cargo.site/w/1000/i/bfa8ced4590a012c28bfb1194b37ec440951bb103362d4d12088ea1390da67ab/AllAboutFrancis_AD_06_low.jpg" /&#62;
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In this embodiment, precisely, semiotic questions arise that Paulo Oliveira sought to resolve in the direction of parametrized art for Artificial Intelligence optimization. The image generates confusion, doubt: Is it documentary? Is it artistic? Is it purely utopian? Is it real? Is it him? What makes him be him, or what makes us be us - because we recognize him as Pope Francis, an ethereal/distant figure who now lands here? The parameters and commands to generate simulations led to photos interpreted by a non-human system, which traverses everything aesthetically available in terms of digitally searchable and stored data about this man and this tag: Pope Francis.



&#60;img width="2152" height="1476" width_o="2152" height_o="1476" data-src="https://freight.cargo.site/t/original/i/6b8be43a6c8ca8fdd755144322880432c45e797a843f6c34d0091da6b5e0be65/texto2.png" data-mid="193958579" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/6b8be43a6c8ca8fdd755144322880432c45e797a843f6c34d0091da6b5e0be65/texto2.png" /&#62;
	&#60;img width="1280" height="1720" width_o="1280" height_o="1720" data-src="https://freight.cargo.site/t/original/i/a52ef74083232f435325688dbb571e1eba036f0c8bb5bbd8adcff813f5e2d398/all-about-francis-bestads-print-ad-geres-portugal.jpg" data-mid="246068383" border="0" alt="AI creative photography series Portugal " data-caption="AI creative photography series Portugal " src="https://freight.cargo.site/w/1000/i/a52ef74083232f435325688dbb571e1eba036f0c8bb5bbd8adcff813f5e2d398/all-about-francis-bestads-print-ad-geres-portugal.jpg" /&#62;






	
&#60;img width="1080" height="1588" width_o="1080" height_o="1588" data-src="https://freight.cargo.site/t/original/i/b91d7133dcc60e2e55e1b411d4a82ea1ccf423f1e5487ea32b616e0fc3abbe03/francis_anime.gif" data-mid="194077113" border="0"  src="https://freight.cargo.site/w/1000/i/b91d7133dcc60e2e55e1b411d4a82ea1ccf423f1e5487ea32b616e0fc3abbe03/francis_anime.gif" /&#62;
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	&#60;img width="1814" height="2465" width_o="1814" height_o="2465" data-src="https://freight.cargo.site/t/original/i/3df1c1f34d26b64f959ac97d957ab0c5cb6faa5396ac506122f484af364c8015/Artboard-373x.png" data-mid="194061174" border="0" alt="all about francis Generative AI art direction journey 22 locations" data-caption="all about francis Generative AI art direction journey 22 locations" src="https://freight.cargo.site/w/1000/i/3df1c1f34d26b64f959ac97d957ab0c5cb6faa5396ac506122f484af364c8015/Artboard-373x.png" /&#62;
	
This search is local, it's in Portugal. "All About Francis" brings another journey and systematizes a Francis who travels a long route, from his digital birth: from Douro to Alentejo, from the singularities of Vila Franca to Lourinhã, in the beaches, grape harvests, or views that this official route will not reach. Here, there is a normalized, close Francis, fictionalized in manifestations that place him today, as a man, among us. The "All About Francis" gallery and journey is available on Instagram, and Paulo Mariano will continue to explore his art direction in communion with the machine, the A.I.




DEEP DIVES INTO EACH IMAGE&#38;nbsp; // CULTURE, TRADITIONS, MUSIC, CLOTHES


Clothes: The campinos and their colorful gala costumes are a traditional presence in any Ribatejo party. The photos show the fearless knights of Ribatejo during the National Agriculture Fair throughout the 1980s, in the old Campo “Emílio Infante da Câmara”, still on the plateau of Santarém/Ribatejo.Music: Fandango By Folkloric Ranch Os Camponeses, founded on 14 January 1958. The Fandango is arguably the most publicized dance of Ribatejo folklore.


	&#60;img width="895" height="668" width_o="895" height_o="668" data-src="https://freight.cargo.site/t/original/i/1db15bc44b2872edd8b177e6e85a7431116fa7c98ea5846941cd31164159724d/05.jpg" data-mid="200725402" border="0"  src="https://freight.cargo.site/w/895/i/1db15bc44b2872edd8b177e6e85a7431116fa7c98ea5846941cd31164159724d/05.jpg" /&#62;
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	&#60;img width="895" height="668" width_o="895" height_o="668" data-src="https://freight.cargo.site/t/original/i/2634b929b335b39c07d54ba06f9280b5e1e06a444a11f6c84ba74908de427f31/02.jpg" data-mid="200725399" border="0"  src="https://freight.cargo.site/w/895/i/2634b929b335b39c07d54ba06f9280b5e1e06a444a11f6c84ba74908de427f31/02.jpg" /&#62;





	&#60;img width="894" height="1335" width_o="894" height_o="1335" data-src="https://freight.cargo.site/t/original/i/3a954cf65d9b9d11ea9272b0515e8c7e3be23135e77021efe525100b7649d25c/all-about-francis-generative-ai-portrait-human-portugal.jpg" data-mid="246068384" border="0" alt="Artificial intelligence art direction portfolio" data-caption="Artificial intelligence art direction portfolio" src="https://freight.cargo.site/w/894/i/3a954cf65d9b9d11ea9272b0515e8c7e3be23135e77021efe525100b7649d25c/all-about-francis-generative-ai-portrait-human-portugal.jpg" /&#62;
	&#60;img width="894" height="1336" width_o="894" height_o="1336" data-src="https://freight.cargo.site/t/original/i/e0c8dcb559bb085c9620b7d31181f95f93fb98faf999e1cf361a4d2bd7be92e1/all-about-francis-generative-ai-portrait-portugal-location.jpg" data-mid="246068385" border="0" alt="AI visual storytelling campaign project" data-caption="AI visual storytelling campaign project" src="https://freight.cargo.site/w/894/i/e0c8dcb559bb085c9620b7d31181f95f93fb98faf999e1cf361a4d2bd7be92e1/all-about-francis-generative-ai-portrait-portugal-location.jpg" /&#62;



MEDIA COVERAGE // LINKS






Briefing Magazine- Aug, 2023
Meios &#38;amp; Publicidade Magazine&#38;nbsp;- Aug, 2023
Clube Criatividade Portugal - Aug, 2023Luerzer´s Archive 04/2023 - 8 images [4.23.082]
Luerzer´s Archive - Selected image for the initial promotional post of the [226] issue
Luerzer´s Archive - 200 Best Digital Artists 2024
ADCE Awards 2024 - Design / Bronze
&#38;lt; Project Release &#38;gt;




	&#60;img width="1381" height="1719" width_o="1381" height_o="1719" data-src="https://freight.cargo.site/t/original/i/033f73ce91c10db8ca3a10d14bf00894e2fbb0c266898e5ef8bea96a3ad10286/all-about-francis-recognition-awards-press.jpg" data-mid="246068387" border="0" alt="Recognition slide for All About Francis: ADCE Awards Bronze and L&#38;uuml;rzer&#38;rsquo;s Archive 200 Best Digital Artists" data-caption="Recognition slide for All About Francis: ADCE Awards Bronze and Lürzer’s Archive 200 Best Digital Artists" src="https://freight.cargo.site/w/1000/i/033f73ce91c10db8ca3a10d14bf00894e2fbb0c266898e5ef8bea96a3ad10286/all-about-francis-recognition-awards-press.jpg" /&#62;
	
&#60;img width="2048" height="2563" width_o="2048" height_o="2563" data-src="https://freight.cargo.site/t/original/i/fa9b5e6f9cde9b04e760dac8ba697a337a553b9155432ba65ce044aeb99fcaa0/MAG_Capa_008.jpg" data-mid="204079684" border="0"  src="https://freight.cargo.site/w/1000/i/fa9b5e6f9cde9b04e760dac8ba697a337a553b9155432ba65ce044aeb99fcaa0/MAG_Capa_008.jpg" /&#62;
&#60;img width="2048" height="2563" width_o="2048" height_o="2563" data-src="https://freight.cargo.site/t/original/i/663703e1b8f74c1ea6c7b326e716439be411b23ce4e01b4e64b4480ed45708a2/interior_200best_3.jpg" data-mid="234524608" border="0"  src="https://freight.cargo.site/w/1000/i/663703e1b8f74c1ea6c7b326e716439be411b23ce4e01b4e64b4480ed45708a2/interior_200best_3.jpg" /&#62;
&#60;img width="2048" height="2563" width_o="2048" height_o="2563" data-src="https://freight.cargo.site/t/original/i/934f347bcf58d09ce23d5434f06c48b1e1c1866e97452cc14cebea0e184f7435/_-MAG_Capa.jpg" data-mid="204079869" border="0"  src="https://freight.cargo.site/w/1000/i/934f347bcf58d09ce23d5434f06c48b1e1c1866e97452cc14cebea0e184f7435/_-MAG_Capa.jpg" /&#62;
&#60;img width="2048" height="2563" width_o="2048" height_o="2563" data-src="https://freight.cargo.site/t/original/i/30cab58dd748ac5266eff6af02901ac07e7f734688f95eee91d944e213b15a32/interior_lurzers.jpg" data-mid="234523681" border="0"  src="https://freight.cargo.site/w/1000/i/30cab58dd748ac5266eff6af02901ac07e7f734688f95eee91d944e213b15a32/interior_lurzers.jpg" /&#62;
&#60;img width="2048" height="2563" width_o="2048" height_o="2563" data-src="https://freight.cargo.site/t/original/i/c37d724bb36a610d0da8958f18db9b73b60088ba53eddce4434cea40619534f1/POST_ARCHIVE_LAUNCH_02.jpg" data-mid="204152026" border="0"  src="https://freight.cargo.site/w/1000/i/c37d724bb36a610d0da8958f18db9b73b60088ba53eddce4434cea40619534f1/POST_ARCHIVE_LAUNCH_02.jpg" /&#62;
&#60;img width="2048" height="2563" width_o="2048" height_o="2563" data-src="https://freight.cargo.site/t/original/i/073fc9b711425563c005b0a02e721534b01d58ac2316935947f026246a473d4a/POST_ARCHIVE_LAUNCH_01.jpg" data-mid="204152025" border="0"  src="https://freight.cargo.site/w/1000/i/073fc9b711425563c005b0a02e721534b01d58ac2316935947f026246a473d4a/POST_ARCHIVE_LAUNCH_01.jpg" /&#62;




</description>
		
	</item>
		
		
	<item>
		<title>EMIRATES + BENFICA // Follow the Captain</title>
				
		<link>https://paulomariano.com/EMIRATES-BENFICA-Follow-the-Captain</link>

		<pubDate>Wed, 17 Dec 2025 17:15:06 +0000</pubDate>

		<dc:creator>Paulo Mariano &#124; Senior Art Director, Creative Lead &#38; Jury Member</dc:creator>

		<guid isPermaLink="true">https://paulomariano.com/EMIRATES-BENFICA-Follow-the-Captain</guid>

		<description>




  
  





  
    Follow  the Captain
    Sponsorship Activation

&#60;img width="224" height="521" width_o="224" height_o="521" data-src="https://freight.cargo.site/t/original/i/60b9f1d86c91f01e7dbef2954aab0492a4dfa186ae4146a51d78b02aab59b4ca/ccp-gold-winner-rank.png" data-mid="248682766" border="0" data-scale="11" src="https://freight.cargo.site/w/224/i/60b9f1d86c91f01e7dbef2954aab0492a4dfa186ae4146a51d78b02aab59b4ca/ccp-gold-winner-rank.png" /&#62;

  
    Less is more? Think again.
    After years of crowd-pleasing stunts, expectations were high for the SLB vs. SCP derby; the challenge was to transcend standard entertainment with a bold, visually striking activation that positioned Emirates as the premier gateway to Dubai’s winter sun. Simple, right? Ready?
    
    Estádio da Luz &#124; December 05, 2025
    
    ―
    MY ROLE / Ideation, Art Direction
    WHERE / O Escritório
    TEAM / Nuno Jerónimo, João Silva, Ivo Martins
    CLIENT / EMIRATES + BENFICA
AWARD / Gold -  Creative Club Portugal (CCP)





&#38;nbsp;
&#60;img width="2200" height="1047" width_o="2200" height_o="1047" data-src="https://freight.cargo.site/t/original/i/d34c56f8b03b47ff5fbd7b3e54bec89d4b95990539a4c9a6c57cd8ba9113114a/follow_the_captain_activation.jpg" data-mid="245918155" border="0"  src="https://freight.cargo.site/w/1000/i/d34c56f8b03b47ff5fbd7b3e54bec89d4b95990539a4c9a6c57cd8ba9113114a/follow_the_captain_activation.jpg" /&#62;

 

  
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/dcb9857f55a7e87be012b8c308a9487b45f58cd0911ecbdb2e2eecf0760a6dd8/follow-the-captain-halftime-trivia-ui.jpg" data-mid="245918156" border="0"  src="https://freight.cargo.site/w/1000/i/dcb9857f55a7e87be012b8c308a9487b45f58cd0911ecbdb2e2eecf0760a6dd8/follow-the-captain-halftime-trivia-ui.jpg" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/79fa3bd915c6179ae88d6ff28625abd35d1259892656a9ad09e54a3d95f54b86/benfica-emirates-fan-engagement-stadium-2.jpg" data-mid="245918150" border="0"  src="https://freight.cargo.site/w/1000/i/79fa3bd915c6179ae88d6ff28625abd35d1259892656a9ad09e54a3d95f54b86/benfica-emirates-fan-engagement-stadium-2.jpg" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/26c538a48c8a8e361eca6adbbbe5f10fc5b043670353622db4fd5f2d195e8d72/benfica-emirates-fan-engagement-stadium-3.jpg" data-mid="245918152" border="0"  src="https://freight.cargo.site/w/1000/i/26c538a48c8a8e361eca6adbbbe5f10fc5b043670353622db4fd5f2d195e8d72/benfica-emirates-fan-engagement-stadium-3.jpg" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/78015cda0447e51aae0151709a8c384b095752ad504ec591e45de6e24182ed93/follow-the-captain-live-production-moment.jpg" data-mid="245918157" border="0"  src="https://freight.cargo.site/w/1000/i/78015cda0447e51aae0151709a8c384b095752ad504ec591e45de6e24182ed93/follow-the-captain-live-production-moment.jpg" /&#62;


  

  
    

      
      
      

    

    
 
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/c1fb113bb42a96c6c6c69cee1f752d59789e3b4b30870527eb9ce59caf06fa9f/follow-the-captain-winner-trip-dubai.jpg" data-mid="245918159" border="0"  src="https://freight.cargo.site/w/1000/i/c1fb113bb42a96c6c6c69cee1f752d59789e3b4b30870527eb9ce59caf06fa9f/follow-the-captain-winner-trip-dubai.jpg" /&#62;
  

  


</description>
		
	</item>
		
		
	<item>
		<title>NETFLIX // Money Heist x Tokyo</title>
				
		<link>https://paulomariano.com/NETFLIX-Money-Heist-x-Tokyo</link>

		<pubDate>Tue, 27 Sep 2022 12:17:16 +0000</pubDate>

		<dc:creator>Paulo Mariano &#124; Senior Art Director, Creative Lead &#38; Jury Member</dc:creator>

		<guid isPermaLink="true">https://paulomariano.com/NETFLIX-Money-Heist-x-Tokyo</guid>

		<description>

&#38;nbsp;






	Golden HeartDigital Film &#124;&#38;nbsp;Activation

&#60;img width="1290" height="294" width_o="1290" height_o="294" data-src="https://freight.cargo.site/t/original/i/59f3c04d8a4467486e7a41210c1141535a23ba0140022f076a3658857dbd3e55/La_casa_de_papel_2.jpg" data-mid="200193159" border="0" data-scale="52" alt="Dire&#38;ccedil;&#38;atilde;o de Arte e Storytelling Visual &#38;mdash; Projeto La casa de papel - Golden heart for Tokyo" data-caption="Direção de Arte e Storytelling Visual — Projeto La casa de papel - Golden heart for Tokyo" src="https://freight.cargo.site/w/1000/i/59f3c04d8a4467486e7a41210c1141535a23ba0140022f076a3658857dbd3e55/La_casa_de_papel_2.jpg" /&#62;

	The most well-known Portuguese jewelry in the La Casa de Papel style. An homage to “Tokyo”.

One of the most emotional moments of the final season is the death of ‘Tokyo.’ In true Portuguese fashion, we honored this shared grief felt by thousands of fans with a tribute not only to the character, but also to the Portuguese people. 

A real crafted homage to the human behind the character.


We chose Portugal’s most iconic jewel: the Heart of Viana. In Gondomar, in northern Portugal, we asked a master artisan to craft it and documented the entire traditional process. 
The Heart was next sent to Madrid, enclosed in a beautiful LCDP leather box, and delivered to Úrsula Corberó on the series’ set. The video ends with her heartfelt thanks. Ultimately, it was our way of giving our heart to Tokyo—a farewell gesture.




―MY ROLE / Concept, Art Direction
WHERE / Solid DogmaTEAM / Pedro Pires, Ana Castanho, Carla Capela, Rita MagalhãesINVITED ARTISTS / Úrsula CorberóCLIENT / NETFLIX







&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/3753ac1b1c280b30233852998e89ffaf2f7645e087d5f6843581c35c396168ad/netflix-money-heist-tokyo-golden-heart-thumbnail.jpg" data-mid="245918102" border="0"  src="https://freight.cargo.site/w/1000/i/3753ac1b1c280b30233852998e89ffaf2f7645e087d5f6843581c35c396168ad/netflix-money-heist-tokyo-golden-heart-thumbnail.jpg" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/555523164c9a5314ef1c151cf9288e8fa9f9cffa38c6d79c884ddd6fd81dcea3/money-heist-tokyo-tribute-jewelry-craft-process.jpg" data-mid="245918100" border="0"  src="https://freight.cargo.site/w/1000/i/555523164c9a5314ef1c151cf9288e8fa9f9cffa38c6d79c884ddd6fd81dcea3/money-heist-tokyo-tribute-jewelry-craft-process.jpg" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/2333d731297877697a97a4cacfaff0d8924ef189ec57901e6ed47e83eacb0700/viana-heart-jewelry-gondomar-artisan.jpg" data-mid="245918103" border="0"  src="https://freight.cargo.site/w/1000/i/2333d731297877697a97a4cacfaff0d8924ef189ec57901e6ed47e83eacb0700/viana-heart-jewelry-gondomar-artisan.jpg" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/31747c05e6b3495809c3421c41853f0449d14c0f5438b8b5310776fd00c0df09/money-heist-gift-box-ursula-corbero-set.jpg" data-mid="245918098" border="0"  src="https://freight.cargo.site/w/1000/i/31747c05e6b3495809c3421c41853f0449d14c0f5438b8b5310776fd00c0df09/money-heist-gift-box-ursula-corbero-set.jpg" /&#62;




This jewel is representative of traditional Portuguese fashion, especially in the north of Portugal.


&#60;img width="895" height="982" width_o="895" height_o="982" data-src="https://freight.cargo.site/t/original/i/a66264369c0582886c356b97fd7eef9c31c56587547614c8393d5f4c6c5d25a5/002.jpg" data-mid="200727854" border="0"  src="https://freight.cargo.site/w/895/i/a66264369c0582886c356b97fd7eef9c31c56587547614c8393d5f4c6c5d25a5/002.jpg" /&#62;
&#60;img width="895" height="982" width_o="895" height_o="982" data-src="https://freight.cargo.site/t/original/i/9a73693366334588490b1082559a9f97d0c2e6d4f854773357b0ef7e43a797f2/001.jpg" data-mid="200727853" border="0"  src="https://freight.cargo.site/w/895/i/9a73693366334588490b1082559a9f97d0c2e6d4f854773357b0ef7e43a797f2/001.jpg" /&#62;
&#60;img width="895" height="982" width_o="895" height_o="982" data-src="https://freight.cargo.site/t/original/i/288c2a7153cdf82dcda3a656529e1c06f9f123669ac93452a438438536ee2e1c/003.jpg" data-mid="200727855" border="0"  src="https://freight.cargo.site/w/895/i/288c2a7153cdf82dcda3a656529e1c06f9f123669ac93452a438438536ee2e1c/003.jpg" /&#62;
&#60;img width="1394" height="982" width_o="1394" height_o="982" data-src="https://freight.cargo.site/t/original/i/510c0fccffb26db8f4b42eaf8496c0568dbd9d709466e7b9ecc4261a422aee3e/004.jpg" data-mid="200727856" border="0"  src="https://freight.cargo.site/w/1000/i/510c0fccffb26db8f4b42eaf8496c0568dbd9d709466e7b9ecc4261a422aee3e/004.jpg" /&#62;



&#60;img width="4396" height="2160" width_o="4396" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1baa2b6cf0d3207cd523b95a013aadcaa369c252ee6ff8ca3093ea5d534b114f/netflix-money-heist-entertainment-branding.jpg" data-mid="245918101" border="0"  src="https://freight.cargo.site/w/1000/i/1baa2b6cf0d3207cd523b95a013aadcaa369c252ee6ff8ca3093ea5d534b114f/netflix-money-heist-entertainment-branding.jpg" /&#62;
&#60;img width="747" height="420" width_o="747" height_o="420" data-src="https://freight.cargo.site/t/original/i/737d910f385db52b7a0c842d547c993e4e2c47196508e1f8f4dbff60db5bb9fb/Caixa_02.gif" data-mid="195770360" border="0"  src="https://freight.cargo.site/w/747/i/737d910f385db52b7a0c842d547c993e4e2c47196508e1f8f4dbff60db5bb9fb/Caixa_02.gif" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>SEBRAE // Support Small Biz Movement</title>
				
		<link>https://paulomariano.com/SEBRAE-Support-Small-Biz-Movement</link>

		<pubDate>Thu, 10 Aug 2023 18:31:29 +0000</pubDate>

		<dc:creator>Paulo Mariano &#124; Senior Art Director, Creative Lead &#38; Jury Member</dc:creator>

		<guid isPermaLink="true">https://paulomariano.com/SEBRAE-Support-Small-Biz-Movement</guid>

		<description>
&#38;nbsp;






	Support Small Biz
 MovementSocial Movement Campaign


︎ Featured in: 

&#38;nbsp; &#60;img width="1150" height="508" width_o="1150" height_o="508" data-src="https://freight.cargo.site/t/original/i/00748af159b5fecd2186008ead5ab79e11ad1c4b1b4253069f73f892bc79125a/sebrae-buy-local-movement-award-effie.jpg" data-mid="245924115" border="0" data-scale="42" alt="Effie Award Brasil winning campaign - Paulo Mariano " data-caption="Effie Award Brasil winning campaign - Paulo Mariano " src="https://freight.cargo.site/w/1000/i/00748af159b5fecd2186008ead5ab79e11ad1c4b1b4253069f73f892bc79125a/sebrae-buy-local-movement-award-effie.jpg" /&#62;&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="384" height="423" width_o="384" height_o="423" data-src="https://freight.cargo.site/t/original/i/295d4cab884f110c29f733de1869c3bb87a8b91b3926b5b47f014ac741e2363f/sebrae-buy-local-movement--desafio-estadao-cannes.jpg" data-mid="245924114" border="0" data-scale="25" alt="Desafio Estadao Cannes Award winning campaign - Paulo Mariano " data-caption="Desafio Estadao Cannes Award winning campaign - Paulo Mariano " src="https://freight.cargo.site/w/384/i/295d4cab884f110c29f733de1869c3bb87a8b91b3926b5b47f014ac741e2363f/sebrae-buy-local-movement--desafio-estadao-cannes.jpg" /&#62;
	Business Challenge


Small businesses are a fundamental driver of Brazil’s economy. They represent millions of entrepreneurs and are responsible for more than half of the country’s formal jobs.


Despite their importance, consumer attention is often dominated by large brands and retail chains, leaving small businesses underrepresented in everyday purchasing behavior.


In Brazil alone, more than 10 million small businesses operate across local communities, generating jobs and sustaining neighborhood economies.





Insight


Most consumers are unaware that their daily purchasing choices directly affect the survival of small businesses and the economic vitality of their own neighborhoods.




















	&#60;img width="339" height="351" width_o="339" height_o="351" data-src="https://freight.cargo.site/t/original/i/c9c40830a0f55eae343d25d2f4568cf47ab2dcc41141602e1f3f36227546c520/sebrae-support-small-biz-movement-key-visual.png" data-mid="245924122" border="0" data-scale="63" alt="October 5 National Micro and Small Business Day campaign by Sebrae &#38;mdash; movement identity" data-caption="October 5 National Micro and Small Business Day campaign by Sebrae — movement identity" src="https://freight.cargo.site/w/339/i/c9c40830a0f55eae343d25d2f4568cf47ab2dcc41141602e1f3f36227546c520/sebrae-support-small-biz-movement-key-visual.png" /&#62;
	
Strategy

Transform support for small businesses into a national movement capable of mobilizing entrepreneurs, consumers and communities around the importance of buying locally and strengthening neighborhood economies, turning passive support into active participation.



Idea

In 2015, Sebrae launched the Support Small Business Movement, a nationwide initiative encouraging consumers to prioritize purchases from local entrepreneurs.

The campaign established October 5 — National Micro and Small Business Day — as a symbolic moment for consumers across Brazil to support small businesses and strengthen local economies.



	
	


&#60;img width="2700" height="1657" width_o="2700" height_o="1657" data-src="https://freight.cargo.site/t/original/i/3bf7018f026e89b547dce0a422f52122c76521f39085e247678591272a798077/sebrae-buy-local-movement-president-dilma.jpg" data-mid="245924116" border="0" alt="Sebrae campaign case study showing impact and effectiveness recognition (Effie Bronze, Services)" data-caption="Sebrae campaign case study showing impact and effectiveness recognition (Effie Bronze, Services)" src="https://freight.cargo.site/w/1000/i/3bf7018f026e89b547dce0a422f52122c76521f39085e247678591272a798077/sebrae-buy-local-movement-president-dilma.jpg" /&#62;


	&#60;img width="1500" height="622" width_o="1500" height_o="622" data-src="https://freight.cargo.site/t/original/i/e6231e683d838042955d6a86c26260c51d3f02702a78bf7808a0abfe20690a9c/logo_effie_brasil_low.jpg" data-mid="245877527" border="0" data-scale="77" alt="Effie award winning campaign creative Paulo Mariano" data-caption="Effie award winning campaign creative Paulo Mariano" src="https://freight.cargo.site/w/1000/i/e6231e683d838042955d6a86c26260c51d3f02702a78bf7808a0abfe20690a9c/logo_effie_brasil_low.jpg" /&#62;
Year: 2016
Award: Bronze
Category: Services
Agency: Lew'LaraTBWA






	
The Impact &#38;amp; Effectiveness
The effectiveness came from turning intention into behavior.
Effie Brazil Winner: Awarded for shifting national perception from "price" to "community wealth."



Scale &#38;amp; Longevity: Mobilized 10 million micro-entrepreneurs and established October 5th as a permanent commercial landmark, with 9 additional annual editions held since its launch, proving long-term adoption beyond campaign visibility.


Market Impact:_ 56.2M consumers mobilized to support small businesses_ 184K+ small businesses enrolled in the movement_ 70M social reach_ 6.2M website visits in 60 days





Systemic Legacy: Transformed a structural economic fact into a pillar of national pride and long-term financial inclusion.





&#60;img width="3000" height="1249" width_o="3000" height_o="1249" data-src="https://freight.cargo.site/t/original/i/de9aad15dd70c24af63e1cb5a87b2a196f7af0bb7444d2975c1f0db46072bd21/sebrae-october-5-small-business-day-campaign-anitta.jpg" data-mid="245924119" border="0" alt="&#38;ldquo;Art direction and integrated campaign work for Sebrae Support Small Biz Movement by Paulo Mariano" data-caption="“Art direction and integrated campaign work for Sebrae Support Small Biz Movement by Paulo Mariano" src="https://freight.cargo.site/w/1000/i/de9aad15dd70c24af63e1cb5a87b2a196f7af0bb7444d2975c1f0db46072bd21/sebrae-october-5-small-business-day-campaign-anitta.jpg" /&#62;
&#60;img width="2700" height="1657" width_o="2700" height_o="1657" data-src="https://freight.cargo.site/t/original/i/07fc123ad7755bc707f051786ee5b12e1fce279b31b5f24476852dc67b194a89/sebrae-buy-local-movement-social-assets-news.jpg" data-mid="245924117" border="0" alt="News about Sebrae movement - Effie award " data-caption="News about Sebrae movement - Effie award " src="https://freight.cargo.site/w/1000/i/07fc123ad7755bc707f051786ee5b12e1fce279b31b5f24476852dc67b194a89/sebrae-buy-local-movement-social-assets-news.jpg" /&#62;








	Small Business Specialists&#38;nbsp;Campaign
	
For the experts in dreaming, we are experts in making it a reality.
For service specialists, we are experts at winning customers. 

For those who specialize in innovation, we are experts in guiding the ways.








&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/c779ac0121257392792649858790085b1df729f9ddbec18b5a851919f94ebba8/anuncio_sebrae_01.jpg" data-mid="196399417" border="0"  src="https://freight.cargo.site/w/1000/i/c779ac0121257392792649858790085b1df729f9ddbec18b5a851919f94ebba8/anuncio_sebrae_01.jpg" /&#62;
&#60;img width="1556" height="2049" width_o="1556" height_o="2049" data-src="https://freight.cargo.site/t/original/i/42a4d4431e3485b3c82e6044b1d02c1a94afb719956932cb011a8205b5103000/anuncio_sebrae_02.jpg" data-mid="196399421" border="0"  src="https://freight.cargo.site/w/1000/i/42a4d4431e3485b3c82e6044b1d02c1a94afb719956932cb011a8205b5103000/anuncio_sebrae_02.jpg" /&#62;
&#60;img width="1556" height="2049" width_o="1556" height_o="2049" data-src="https://freight.cargo.site/t/original/i/3594d57b7bd308bf1eb169bb4ab44a9d1daf1cffa955509b2e0cd5e52cf69835/anuncio_sebrae_03.jpg" data-mid="196399426" border="0"  src="https://freight.cargo.site/w/1000/i/3594d57b7bd308bf1eb169bb4ab44a9d1daf1cffa955509b2e0cd5e52cf69835/anuncio_sebrae_03.jpg" /&#62;








	Cotton swab Campaign
	Prepare your ears to hear everything differently.
Do it differently.
Innovating is a fantastic business. 







&#60;img width="1400" height="602" width_o="1400" height_o="602" data-src="https://freight.cargo.site/t/original/i/b20747d4c1f363691a5e94653ce46d3a174695fc5f42bf1c47c4b53aaecefcc8/frame-4.jpg" data-mid="196404306" border="0"  src="https://freight.cargo.site/w/1000/i/b20747d4c1f363691a5e94653ce46d3a174695fc5f42bf1c47c4b53aaecefcc8/frame-4.jpg" /&#62;
&#60;img width="1400" height="602" width_o="1400" height_o="602" data-src="https://freight.cargo.site/t/original/i/ec85b4b7b7473ae30d8fac129a08b4b0ea16d8d660658689eca35ecb988d13f2/frame-3.jpg" data-mid="196404305" border="0"  src="https://freight.cargo.site/w/1000/i/ec85b4b7b7473ae30d8fac129a08b4b0ea16d8d660658689eca35ecb988d13f2/frame-3.jpg" /&#62;
&#60;img width="1400" height="602" width_o="1400" height_o="602" data-src="https://freight.cargo.site/t/original/i/881c085f2546f0d4685f349ec57c8fb0d86731113dc436d178ac908874f987e5/frame-1.jpg" data-mid="196404303" border="0"  src="https://freight.cargo.site/w/1000/i/881c085f2546f0d4685f349ec57c8fb0d86731113dc436d178ac908874f987e5/frame-1.jpg" /&#62;


&#60;img width="2600" height="2224" width_o="2600" height_o="2224" data-src="https://freight.cargo.site/t/original/i/bee51fa29235b237d10d6b74e69cbc866e51b9f0f86132c89af6e47f4a33bdbd/Cotonete_Sebrae.jpg" data-mid="196401292" border="0" alt="Sebrae Small Business Campaign - Cotton Swab - Advertising Keyvisual" data-caption="Sebrae Small Business Campaign - Cotton Swab - Advertising Keyvisual" src="https://freight.cargo.site/w/1000/i/bee51fa29235b237d10d6b74e69cbc866e51b9f0f86132c89af6e47f4a33bdbd/Cotonete_Sebrae.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>EMIRATES + BENFICA // The Flight of Light</title>
				
		<link>https://paulomariano.com/EMIRATES-BENFICA-The-Flight-of-Light</link>

		<pubDate>Tue, 26 Nov 2024 18:44:14 +0000</pubDate>

		<dc:creator>Paulo Mariano &#124; Senior Art Director, Creative Lead &#38; Jury Member</dc:creator>

		<guid isPermaLink="true">https://paulomariano.com/EMIRATES-BENFICA-The-Flight-of-Light</guid>

		<description>




	The Flight of LightSponsorship Activation
	Before the match, many projections were made. But none like this one.
To get to Dubai, Twenty fans were invited to board it. But to reach the destination, they had to keep up as the aircraft accelerated across the field. 





How many would have the stamina to stay on board once it picked up speed?
The activation took place at Estádio da Luz during the SLB vs. Porto match on November 10, 2024.
SLB Instagram post

―MY ROLE / Concept, Art Direction
WHERE / O EscritórioTEAM / Nuno Jerónimo, Ivo Martins, Fernando Chaves, João Silva
CLIENT / EMIRATES + BENFICA





&#60;img width="1920" height="914" width_o="1920" height_o="914" data-src="https://freight.cargo.site/t/original/i/829ac5e3e5d4cca3fb9b0b2fb7bbc967193b148271e4b39af9ff440a69b877f1/flight-of-light-logo-advertising-concept.jpg" data-mid="245918220" border="0" alt="Dire&#38;ccedil;&#38;atilde;o de Arte e Storytelling Visual &#38;mdash; Projeto Fly Emirates e Benfica - The flight of light, ideation, design, photography, Creative Director, Art director, Europe, Lisbon, Portugal" data-caption="Direção de Arte e Storytelling Visual — Projeto Fly Emirates e Benfica - The flight of light, ideation, design, photography, Creative Director, Art director, Europe, Lisbon, Portugal" src="https://freight.cargo.site/w/1000/i/829ac5e3e5d4cca3fb9b0b2fb7bbc967193b148271e4b39af9ff440a69b877f1/flight-of-light-logo-advertising-concept.jpg" /&#62;

Concept

&#60;img width="2700" height="1052" width_o="2700" height_o="1052" data-src="https://freight.cargo.site/t/original/i/c8ee9367f007f91c7628650bddf59f55672be14d96e2995a43963f9c67c8a0c8/Layout_Aviao_01.jpg" data-mid="222457023" border="0"  src="https://freight.cargo.site/w/1000/i/c8ee9367f007f91c7628650bddf59f55672be14d96e2995a43963f9c67c8a0c8/Layout_Aviao_01.jpg" /&#62;
&#60;img width="2700" height="1052" width_o="2700" height_o="1052" data-src="https://freight.cargo.site/t/original/i/0582fb1b388a55b5b82ef82159e2b75ad82ee76bff8497e2187f751d773e6f26/Layout_Aviao_03.jpg" data-mid="222457158" border="0"  src="https://freight.cargo.site/w/1000/i/0582fb1b388a55b5b82ef82159e2b75ad82ee76bff8497e2187f751d773e6f26/Layout_Aviao_03.jpg" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9a92579ea00af482c5f832ecdd6d7b05a59641ee5e0d754e73109abb9b9e32ae/flight-of-light-live-production-moment-3.jpg" data-mid="245918217" border="0"  src="https://freight.cargo.site/w/1000/i/9a92579ea00af482c5f832ecdd6d7b05a59641ee5e0d754e73109abb9b9e32ae/flight-of-light-live-production-moment-3.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a1a4cd10b44609acffd2158e85540a11fa6ae5d7b661fcbcb7a8e2b09bd0e031/flight-of-light-live-production-moment.jpg" data-mid="245918219" border="0"  src="https://freight.cargo.site/w/1000/i/a1a4cd10b44609acffd2158e85540a11fa6ae5d7b661fcbcb7a8e2b09bd0e031/flight-of-light-live-production-moment.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b08e0424ea29e33ae728e32d16a50b0a7579548119c6d1c21dd01e11536df5b/flight-of-light-live-production-moment-stand.jpg" data-mid="245918218" border="0"  src="https://freight.cargo.site/w/1000/i/1b08e0424ea29e33ae728e32d16a50b0a7579548119c6d1c21dd01e11536df5b/flight-of-light-live-production-moment-stand.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5adea872d917a6a6e21e35cd0fc163671c16eec9b1e0496242387821ef2d9825/flight-of-light-live-production-moment-4.jpg" data-mid="245918232" border="0"  src="https://freight.cargo.site/w/1000/i/5adea872d917a6a6e21e35cd0fc163671c16eec9b1e0496242387821ef2d9825/flight-of-light-live-production-moment-4.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f90a8b95964c2308d5eddec0b776322618adb03dae7b262348ca874583b83ce7/flight-of-light-art-direction-advertising-live.jpg" data-mid="245918215" border="0"  src="https://freight.cargo.site/w/1000/i/f90a8b95964c2308d5eddec0b776322618adb03dae7b262348ca874583b83ce7/flight-of-light-art-direction-advertising-live.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f2fcf63825556a08eb8e7180cec1610ce9a33775eeb6bfcbb66dd6898af2db57/flight-of-light-live-production-moment-2.jpg" data-mid="245918216" border="0"  src="https://freight.cargo.site/w/1000/i/f2fcf63825556a08eb8e7180cec1610ce9a33775eeb6bfcbb66dd6898af2db57/flight-of-light-live-production-moment-2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e40234fbf28fa0036e19ff1b498785fbe4cdd79186a80957bab59ed115b07df9/flight-of-light-winner-dubai.jpg" data-mid="245918221" border="0"  src="https://freight.cargo.site/w/1000/i/e40234fbf28fa0036e19ff1b498785fbe4cdd79186a80957bab59ed115b07df9/flight-of-light-winner-dubai.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/84179398078cd3a8b1104602d3623694386b65eec9eae19d190185722fffcb70/flight-of-light-art-direction-emirates-benfica.jpg" data-mid="245918231" border="0"  src="https://freight.cargo.site/w/1000/i/84179398078cd3a8b1104602d3623694386b65eec9eae19d190185722fffcb70/flight-of-light-art-direction-emirates-benfica.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>LIDL // Homes</title>
				
		<link>https://paulomariano.com/LIDL-Homes</link>

		<pubDate>Sun, 29 Sep 2024 09:20:16 +0000</pubDate>

		<dc:creator>Paulo Mariano &#124; Senior Art Director, Creative Lead &#38; Jury Member</dc:creator>

		<guid isPermaLink="true">https://paulomariano.com/LIDL-Homes</guid>

		<description>

&#38;nbsp;




	Lidl HomesRetail Brand Campaign&#38;nbsp;
	How did they manage to buy a house?

With real estate prices at all-time highs and interest rates rising, 
buying a house nowadays is a privilege only available to the rich, foreigners... and Lidl customers. 
At Lidl, any customer can have a house.
―MY ROLE / Art Direction, Ideation
WHERE / O EscritórioTEAM / Pedro Pinho, Bruno Barros, João Aragão, Sara Dias, Mariana Figuerola&#38;nbsp;CLIENT / LIDL







	

	





&#60;img width="2800" height="1767" width_o="2800" height_o="1767" data-src="https://freight.cargo.site/t/original/i/c4b5c3e6603bf12326e228a514e4ad227754068df3b5b97f3e6166ef35a531ce/lidl-plus-entry-mechanic-house-giveaway-2.jpg" data-mid="245918205" border="0"  src="https://freight.cargo.site/w/1000/i/c4b5c3e6603bf12326e228a514e4ad227754068df3b5b97f3e6166ef35a531ce/lidl-plus-entry-mechanic-house-giveaway-2.jpg" /&#62;
&#60;img width="2800" height="1767" width_o="2800" height_o="1767" data-src="https://freight.cargo.site/t/original/i/03359744aa1d6a58901c10461e9671ec2bd8a814ec327a66d1a701ad7e3f3e1c/lidl-any-customer-can-have-a-house-keyvisual-still-1.jpg" data-mid="245918209" border="0"  src="https://freight.cargo.site/w/1000/i/03359744aa1d6a58901c10461e9671ec2bd8a814ec327a66d1a701ad7e3f3e1c/lidl-any-customer-can-have-a-house-keyvisual-still-1.jpg" /&#62;


	&#60;img width="2800" height="1768" width_o="2800" height_o="1768" data-src="https://freight.cargo.site/t/original/i/d71f80bef7cd72599ed4e24146dc25009f82cf65855c8a834e13c59bcb8dbe3e/lidl-plus-entry-mechanic-house-giveaway-1.jpg" data-mid="245918204" border="0" alt="Art direction for Lidl Homes integrated campaign by Paulo Mariano" data-caption="Art direction for Lidl Homes integrated campaign by Paulo Mariano" src="https://freight.cargo.site/w/1000/i/d71f80bef7cd72599ed4e24146dc25009f82cf65855c8a834e13c59bcb8dbe3e/lidl-plus-entry-mechanic-house-giveaway-1.jpg" /&#62;
	
&#60;img width="2800" height="1767" width_o="2800" height_o="1767" data-src="https://freight.cargo.site/t/original/i/7c933574b32cc25c442508357bd2339e1a7e5e7e0446e7840452c6051d559fac/lidl-any-customer-can-have-a-house-keyvisual-still.jpg" data-mid="245918202" border="0"  src="https://freight.cargo.site/w/1000/i/7c933574b32cc25c442508357bd2339e1a7e5e7e0446e7840452c6051d559fac/lidl-any-customer-can-have-a-house-keyvisual-still.jpg" /&#62;
&#60;img width="3013" height="1901" width_o="3013" height_o="1901" data-src="https://freight.cargo.site/t/original/i/4413500c89161f86f70a81e7309e532669c1635cb5f3aaa2945f8d23604ecf07/lidl-homes-remax-house-giveaway-campaign-thumbnail.jpg" data-mid="245918203" border="0"  src="https://freight.cargo.site/w/1000/i/4413500c89161f86f70a81e7309e532669c1635cb5f3aaa2945f8d23604ecf07/lidl-homes-remax-house-giveaway-campaign-thumbnail.jpg" /&#62;
&#60;img width="2800" height="1767" width_o="2800" height_o="1767" data-src="https://freight.cargo.site/t/original/i/e0895db26da0a4bd9704480a5eae72aee8ae753ab725fc53fbf9660c2374e6ba/lidl-any-customer-can-have-a-house-keyvisual-still-2.jpg" data-mid="245918201" border="0"  src="https://freight.cargo.site/w/1000/i/e0895db26da0a4bd9704480a5eae72aee8ae753ab725fc53fbf9660c2374e6ba/lidl-any-customer-can-have-a-house-keyvisual-still-2.jpg" /&#62;









</description>
		
	</item>
		
		
	<item>
		<title>OCTANT Hotels // Local Heroes</title>
				
		<link>https://paulomariano.com/OCTANT-Hotels-Local-Heroes</link>

		<pubDate>Wed, 27 Dec 2023 14:17:12 +0000</pubDate>

		<dc:creator>Paulo Mariano &#124; Senior Art Director, Creative Lead &#38; Jury Member</dc:creator>

		<guid isPermaLink="true">https://paulomariano.com/OCTANT-Hotels-Local-Heroes</guid>

		<description>

&#38;nbsp;

&#60;img width="2700" height="1059" width_o="2700" height_o="1059" data-src="https://freight.cargo.site/t/original/i/9e03778d021fb4384e7681c51e3b0a678568ca7caf043a68ed1f9e6773558634/capa_octant_PB.jpg" data-mid="200196632" border="0" alt="Dire&#38;ccedil;&#38;atilde;o de Arte e Storytelling Visual &#38;mdash; Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director" data-caption="Direção de Arte e Storytelling Visual — Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director" src="https://freight.cargo.site/w/1000/i/9e03778d021fb4384e7681c51e3b0a678568ca7caf043a68ed1f9e6773558634/capa_octant_PB.jpg" /&#62;



	Local Heroes
Brand Identity System








	
In diversity, you find humanity.
Welcome to singularity.In each one of Octant hotels, you can find true luxury in simplicity.And there´s some bravery there. Believing in the luxury of small things.Working to make them noticed, lived, valued. Each Octant is a bespoke homage to each location.
This campaign revolves around a distinct kind of luxury: THE LOCAL KIND OF LUXURY. Aiming to regenerate hotels to their essence, to their singularity and original truth, we decided to recognise and value genuine local suppliers as the face of the press campaign.











Developed across real locations, the visual system follows an editorial standard using real people instead of models. Through precise shoot direction, each individual was guided to reveal their authentic truth, translating local reality into a sophisticated and high-end narrative.

―
MY ROLE / Concept, Art Direction, Image RetouchingWHERE / Solid Dogma

CLIENT / Octant Hotels -&#38;nbsp;A new latitude of freedom






&#60;img width="2580" height="1825" width_o="2580" height_o="1825" data-src="https://freight.cargo.site/t/original/i/4ef35549b46a0dc498b9a24fcf2a92be96d7bdec03da08c6d30149c92f2a6ef9/Octant_LOGO_assinatura.jpg" data-mid="200199537" border="0" data-scale="19" src="https://freight.cargo.site/w/1000/i/4ef35549b46a0dc498b9a24fcf2a92be96d7bdec03da08c6d30149c92f2a6ef9/Octant_LOGO_assinatura.jpg" /&#62;



&#60;img width="2359" height="3000" width_o="2359" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3adc175f8db05d8f57400f23ec2b2d88ec52f4ddebfd4cbe8841a5f019bba2e3/GloriaMoniz_Furnas.jpg" data-mid="201227369" border="0"  src="https://freight.cargo.site/w/1000/i/3adc175f8db05d8f57400f23ec2b2d88ec52f4ddebfd4cbe8841a5f019bba2e3/GloriaMoniz_Furnas.jpg" /&#62;
&#60;img width="2359" height="3000" width_o="2359" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1eeb160347c049a604dae845a6b85baba38eaa201efb0b57fab3ab09ab8b9b5c/QuintaVerdeAgua_Douro.jpg" data-mid="201227371" border="0"  src="https://freight.cargo.site/w/1000/i/1eeb160347c049a604dae845a6b85baba38eaa201efb0b57fab3ab09ab8b9b5c/QuintaVerdeAgua_Douro.jpg" /&#62;
&#60;img width="2359" height="3000" width_o="2359" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e8dce45e7691cd5467be24939cb37f8f4eca3ffd18e4581f781c43e3a362db0c/VitaNativa_PraiaVerde.jpg" data-mid="201227373" border="0"  src="https://freight.cargo.site/w/1000/i/e8dce45e7691cd5467be24939cb37f8f4eca3ffd18e4581f781c43e3a362db0c/VitaNativa_PraiaVerde.jpg" /&#62;
&#60;img width="2359" height="3000" width_o="2359" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f810f6b0d770080d769c235c4f4cdafd66a3a4cf355ed8efc1b099e32b9b3be2/OLavrador_PontaDelgada.jpg" data-mid="201227370" border="0"  src="https://freight.cargo.site/w/1000/i/f810f6b0d770080d769c235c4f4cdafd66a3a4cf355ed8efc1b099e32b9b3be2/OLavrador_PontaDelgada.jpg" /&#62;

&#38;nbsp;Luís Silva - Fresh cheese with pepper dough - O Lavrador Cheese Factory - Azores &#38;nbsp;&#124;&#38;nbsp; 

Dona Glória - Leavened cake - Glória Moniz Bakery - São Jorge Island &#38;nbsp; &#124; &#38;nbsp; Joana Gouveia - Organic strawberries - Quinta Verde Água - Douro&#38;nbsp; &#38;nbsp;&#124;&#38;nbsp; &#38;nbsp;Vitor Seco - Barca Tareco - Mondego River
 &#38;nbsp;



&#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/bcc87880191dd819a76d3713de18d07ab55c5aa01a7046f696bb35ae7f56aa96/Octant_Douro_morango_BW.jpg" data-mid="200194899" border="0" alt="Dire&#38;ccedil;&#38;atilde;o de Arte e Storytelling Visual &#38;mdash; Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director" data-caption="Direção de Arte e Storytelling Visual — Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director" src="https://freight.cargo.site/w/1000/i/bcc87880191dd819a76d3713de18d07ab55c5aa01a7046f696bb35ae7f56aa96/Octant_Douro_morango_BW.jpg" /&#62;




Finding purpose in where they are, how they are, what story they tell and why. 
That´s why no hotel is like the other.&#38;nbsp;
To capture the relation between nature, culture and people and make that the real experience. 





&#60;img width="2359" height="3000" width_o="2359" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6a4fed1922910cc6ac586b4d30d4baf1dd373765db2d11a8ea65a21003a3fb54/Caldeiras_Furnas.jpg" data-mid="201229887" border="0"  src="https://freight.cargo.site/w/1000/i/6a4fed1922910cc6ac586b4d30d4baf1dd373765db2d11a8ea65a21003a3fb54/Caldeiras_Furnas.jpg" /&#62;
&#60;img width="2359" height="3000" width_o="2359" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c11fb3d87659e4f35146da63406f165c103e93e211652d2c941f5be8003ca041/SerranasdoMondego_Lousa.jpg" data-mid="201228974" border="0"  src="https://freight.cargo.site/w/1000/i/c11fb3d87659e4f35146da63406f165c103e93e211652d2c941f5be8003ca041/SerranasdoMondego_Lousa.jpg" /&#62;


Cozido das Caldeiras - Furnas &#38;nbsp; &#124;&#38;nbsp; Thijs Valkenburg - Chameleon - Algarve &#38;nbsp;


&#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/cbc080404f5046dc30cb4ea65913aa5814d723cb793da50e4340fe089f2f8db5/Octant_Acores_boloslevedos_bw.jpg" data-mid="200194897" border="0" alt="Dire&#38;ccedil;&#38;atilde;o de Arte e Storytelling Visual &#38;mdash; Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director" data-caption="Direção de Arte e Storytelling Visual — Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director" src="https://freight.cargo.site/w/1000/i/cbc080404f5046dc30cb4ea65913aa5814d723cb793da50e4340fe089f2f8db5/Octant_Acores_boloslevedos_bw.jpg" /&#62;
&#60;img width="4104" height="2250" width_o="4104" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4c9feadef79536a6cff2bcf3341c255ea3d6a34b30b75e34e269a79b6984c022/MAPA_02.jpg" data-mid="200202665" border="0" alt="Dire&#38;ccedil;&#38;atilde;o de Arte e Storytelling Visual &#38;mdash; Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director" data-caption="Direção de Arte e Storytelling Visual — Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director" src="https://freight.cargo.site/w/1000/i/4c9feadef79536a6cff2bcf3341c255ea3d6a34b30b75e34e269a79b6984c022/MAPA_02.jpg" /&#62;



This chain of 5-star hotels doesn't have palatial luxury. 
It doesn't have exotic luxury. 
It doesn't have cosmopolitan luxury. 
It has local luxury. The luxury of small things. The luxury of rarity. Of humanity.





&#60;img width="2500" height="1206" width_o="2500" height_o="1206" data-src="https://freight.cargo.site/t/original/i/8fb1d8462d45ce65b174dfa66318c79f0dbced22a22a47a7214a491536c6575b/Jornal_fundo_Cinza_2.jpg" data-mid="200266094" border="0" alt="Dire&#38;ccedil;&#38;atilde;o de Arte e Storytelling Visual &#38;mdash; Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director" data-caption="Direção de Arte e Storytelling Visual — Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director" src="https://freight.cargo.site/w/1000/i/8fb1d8462d45ce65b174dfa66318c79f0dbced22a22a47a7214a491536c6575b/Jornal_fundo_Cinza_2.jpg" /&#62;




&#60;img width="1672" height="1616" width_o="1672" height_o="1616" data-src="https://freight.cargo.site/t/original/i/9a750ee81e581d6cbbf50d3f4ca8193daff92b04c80a6cc8b7b66ae9016a21e6/luxury.png" data-mid="200855943" border="0" data-scale="10" alt="Dire&#38;ccedil;&#38;atilde;o de Arte e Storytelling Visual &#38;mdash; Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director" data-caption="Direção de Arte e Storytelling Visual — Projeto Octant, Local Heroes, ideation, design, photography, Creative Director, Art director" src="https://freight.cargo.site/w/1000/i/9a750ee81e581d6cbbf50d3f4ca8193daff92b04c80a6cc8b7b66ae9016a21e6/luxury.png" /&#62;





</description>
		
	</item>
		
		
	<item>
		<title>NETFLIX // Glória</title>
				
		<link>https://paulomariano.com/NETFLIX-Gloria</link>

		<pubDate>Mon, 25 Oct 2021 11:59:32 +0000</pubDate>

		<dc:creator>Paulo Mariano &#124; Senior Art Director, Creative Lead &#38; Jury Member</dc:creator>

		<guid isPermaLink="true">https://paulomariano.com/NETFLIX-Gloria</guid>

		<description>



&#60;img width="3000" height="936" width_o="3000" height_o="936" data-src="https://freight.cargo.site/t/original/i/7406b287616b9f01f43a63d0bb8d7ec0e52e4d04d7abb40025458082c5daedab/Gloria.gif" data-mid="199843289" border="0" alt="Dire&#38;ccedil;&#38;atilde;o de Arte e Storytelling Visual &#38;mdash; Projeto Gl&#38;oacute;ria Netflix, ideation, design, photography, Creative Director, Art director" data-caption="Direção de Arte e Storytelling Visual — Projeto Glória Netflix, ideation, design, photography, Creative Director, Art director" src="https://freight.cargo.site/w/1000/i/7406b287616b9f01f43a63d0bb8d7ec0e52e4d04d7abb40025458082c5daedab/Gloria.gif" /&#62;



	GlóriaSeries Launch Campaign
	The first Portuguese Netflix Original is a historical spy thriller.&#38;nbsp;The series shows how Glória, a small village in Portugal, became in the sixties, an unlikely Cold War stage where American and Soviet forces through dangerous sabotage manoeuvres to achieve control of Europe. At the center of this story is João Vidal, the son of fascist Portugal’s Secretary of State gets recruited by the KGB and poses as an engineer at a secret radio re-broadcasting office (RARET), where he undertakes several high-stakes missions that may change the course of history.

How to reveal the cast elevating the mystery present in Glória, as well as its sharpthemes, ensuring that the Portuguese audience realizes that their first Netflix original is unique and exciting?The solution is based on six main ideas.

―MY ROLE / Concept, Art Direction
WHERE / Solid DogmaTEAM / Pedro Pires, Alexandre Couto, Carla Capela, Rita Magalhães
CLIENT / NETFLIX






AD 1 // SPOILER KILLER

These movies shows a twist around the concept of spoiler, where everyone who is close to spilling the beans gets eliminated.

In a spy environment like the one in Gloria, anything that is said can effectively compromise someone. 
That's why in this campaign we will have Gloria characters "stopped" before they can tell the secret they were about to say.





&#60;img width="2500" height="1403" width_o="2500" height_o="1403" data-src="https://freight.cargo.site/t/original/i/c446bb76132779f53b54fa8b6d62cf0a323d4f9b19be7645eeaa6b76c81746d0/netflix-gloria-series-marketing-campaign-spot-2.jpg" data-mid="245974800" border="0"  src="https://freight.cargo.site/w/1000/i/c446bb76132779f53b54fa8b6d62cf0a323d4f9b19be7645eeaa6b76c81746d0/netflix-gloria-series-marketing-campaign-spot-2.jpg" /&#62;
&#60;img width="2500" height="1408" width_o="2500" height_o="1408" data-src="https://freight.cargo.site/t/original/i/eb1fcf7399902cf9d9a7b855a48f1e97e25928b231caa5878d298daec84378a8/netflix-gloria-series-marketing-campaign-spot.jpg" data-mid="245974805" border="0"  src="https://freight.cargo.site/w/1000/i/eb1fcf7399902cf9d9a7b855a48f1e97e25928b231caa5878d298daec84378a8/netflix-gloria-series-marketing-campaign-spot.jpg" /&#62;
&#60;img width="3408" height="1920" width_o="3408" height_o="1920" data-src="https://freight.cargo.site/t/original/i/335cbb7f7594f7d48cdd8e2f30df75ea8cb136b89d54ebf990cd387479302865/netflix-gloria-campaign-art-direction-detail.jpg" data-mid="245974790" border="0"  src="https://freight.cargo.site/w/1000/i/335cbb7f7594f7d48cdd8e2f30df75ea8cb136b89d54ebf990cd387479302865/netflix-gloria-campaign-art-direction-detail.jpg" /&#62;














AD 2 // TRANSMISSION
The same man in two places simultaneously. 
This ad introduces us to the espionage and double game environment that we live in Glória.  The scene illustrates a situation in which João, the main character, reveals his 2 roles. Between these two moments, we have the opportunity to meet the cast of Glória, as well as the double game in which they are divided.





AD 3 // SPECIAL BILLBOARDS // PROPOSALThe transmission starts now. 
Turn on your Bluetooth and listen to Gloria's secret broadcasts.The idea is to connect two billboards through a tape. It depicts elements that are related to Glória's story. Also special because makes use of Bluetooth technology to allow anyone to hear a secret broadcast.



&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/deec54ed190b70bbd4059e0769c7032088b9b47a3abba17d2726250807375fed/BOBINAS_APLICADOS_02.jpg" data-mid="199842729" border="0"  src="https://freight.cargo.site/w/1000/i/deec54ed190b70bbd4059e0769c7032088b9b47a3abba17d2726250807375fed/BOBINAS_APLICADOS_02.jpg" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/57d0ed7429ae76312d52518bf298c88f08defea8c0455a9397c78898430b1241/BOBINAS_APLICADOS_03.jpg" data-mid="199842730" border="0"  src="https://freight.cargo.site/w/1000/i/57d0ed7429ae76312d52518bf298c88f08defea8c0455a9397c78898430b1241/BOBINAS_APLICADOS_03.jpg" /&#62;


&#60;img width="1597" height="2050" width_o="1597" height_o="2050" data-src="https://freight.cargo.site/t/original/i/17dc1269844d8b3e26b22f8f1038124522f0da40e9640e61e7433a4ee5f54970/_-BOBINAS_lado_A.jpg" data-mid="199842727" border="0"  src="https://freight.cargo.site/w/1000/i/17dc1269844d8b3e26b22f8f1038124522f0da40e9640e61e7433a4ee5f54970/_-BOBINAS_lado_A.jpg" /&#62;
&#60;img width="1597" height="2050" width_o="1597" height_o="2050" data-src="https://freight.cargo.site/t/original/i/9ccc43945320468386e87786cba426b18f5e2bcb522c2cf1c6878efb46748c6a/_-BOBINAS_lado_B.jpg" data-mid="199842728" border="0"  src="https://freight.cargo.site/w/1000/i/9ccc43945320468386e87786cba426b18f5e2bcb522c2cf1c6878efb46748c6a/_-BOBINAS_lado_B.jpg" /&#62;


&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/ba5f58d53f39c99502ccb1a7c6edadad4e7abdb5ae98219cca3617226dc1e4de/_-BOBINAS_APLICADOS_ajustes_02.jpg" data-mid="199842724" border="0"  src="https://freight.cargo.site/w/1000/i/ba5f58d53f39c99502ccb1a7c6edadad4e7abdb5ae98219cca3617226dc1e4de/_-BOBINAS_APLICADOS_ajustes_02.jpg" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/75bf87494355d20d99c0f9abf86ae686370f150d2f14bae9f5a916f4efba6069/_-BOBINAS_APLICADOS_ajustes_03.jpg" data-mid="199842726" border="0"  src="https://freight.cargo.site/w/1000/i/75bf87494355d20d99c0f9abf86ae686370f150d2f14bae9f5a916f4efba6069/_-BOBINAS_APLICADOS_ajustes_03.jpg" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/381d579b7fe46a8ed352b8b70d89374062eafd6f03965876cf2f76d25f328ce4/BOBINAS_APLICADOS_06.jpg" data-mid="199842734" border="0"  src="https://freight.cargo.site/w/1000/i/381d579b7fe46a8ed352b8b70d89374062eafd6f03965876cf2f76d25f328ce4/BOBINAS_APLICADOS_06.jpg" /&#62;


AD 4 // MISSING MIA
The QR Code granted access to a special video, providing more information about Mia. &#38;nbsp;In Glória, we will follow the search for Mia, a Russian telegraphist and KGB agent. She has gone missing and her search will be one of the main storylines of the show. Because of her protagonism, we took the search for Mia to the streets, using Missing style posters, focusing on the face of Victoria Guerra, a well-known actress in Portugal. 




	&#60;img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/4339d922feeb1dc3f9dc364932b557bfa64b8c600ce43747f26beae022f34cc3/netflix-gloria-portuguese-series-campaign-key-visual.jpg" data-mid="245974791" border="0" alt="Print advertising campaign for Netflix original series Gl&#38;oacute;ria" data-caption="Print advertising campaign for Netflix original series Glória" src="https://freight.cargo.site/w/1000/i/4339d922feeb1dc3f9dc364932b557bfa64b8c600ce43747f26beae022f34cc3/netflix-gloria-portuguese-series-campaign-key-visual.jpg" /&#62;
	




AD 5 // BLUE PENCIL


In the Portugal of the 1960s, we all had much to hide.&#38;nbsp;Freedom - Truth - Loyalty - Equality - WillMaking use of the “blue pencil”, a symbolic representation of censorship still prevalent in Portugal during the 1960s,  it was utilized to limit citizens' access to crucial knowledge and essential facts.

&#60;img width="2500" height="2658" width_o="2500" height_o="2658" data-src="https://freight.cargo.site/t/original/i/8c83d7c2796787651eb28b2287ebaec5cf56190fbb610264d69ead583d87194f/netflix-gloria-series-poster-design.jpg" data-mid="245974809" border="0" alt="Portuguese television series advertising campaign" data-caption="Portuguese television series advertising campaign" src="https://freight.cargo.site/w/1000/i/8c83d7c2796787651eb28b2287ebaec5cf56190fbb610264d69ead583d87194f/netflix-gloria-series-poster-design.jpg" /&#62;



	&#60;img width="1500" height="2169" width_o="1500" height_o="2169" data-src="https://freight.cargo.site/t/original/i/9e8c983f233fdeabf1445161a6705a13cd8ef5ebc0eefa7fdcb25a499580509c/netflix-gloria-advertising-layout-design.jpg" data-mid="245974787" border="0" alt="Series launch campaign marketing visuals" data-caption="Series launch campaign marketing visuals" src="https://freight.cargo.site/w/1000/i/9e8c983f233fdeabf1445161a6705a13cd8ef5ebc0eefa7fdcb25a499580509c/netflix-gloria-advertising-layout-design.jpg" /&#62;
	&#60;img width="1500" height="2169" width_o="1500" height_o="2169" data-src="https://freight.cargo.site/t/original/i/ad0263b5a94c56fcd2aee28b3132e1aba5e68b073e0ef060cc1df6e80ae510b9/netflix-gloria-visual-storytelling-campaign.jpg" data-mid="245974814" border="0" alt="Netflix campaign creative art direction portfolio" data-caption="Netflix campaign creative art direction portfolio" src="https://freight.cargo.site/w/1000/i/ad0263b5a94c56fcd2aee28b3132e1aba5e68b073e0ef060cc1df6e80ae510b9/netflix-gloria-visual-storytelling-campaign.jpg" /&#62;
	&#60;img width="1500" height="2169" width_o="1500" height_o="2169" data-src="https://freight.cargo.site/t/original/i/2ad71972f17d65fdd9efd13a1aa2e87554bb00a7ede5131f7161e7d4676c8590/netflix-gloria-visual-storytelling-campaign-2.jpg" data-mid="245975027" border="0" alt="Netflix Gl&#38;oacute;ria Portuguese original series campaign" data-caption="Netflix Glória Portuguese original series campaign" src="https://freight.cargo.site/w/1000/i/2ad71972f17d65fdd9efd13a1aa2e87554bb00a7ede5131f7161e7d4676c8590/netflix-gloria-visual-storytelling-campaign-2.jpg" /&#62;
	&#60;img width="1500" height="2169" width_o="1500" height_o="2169" data-src="https://freight.cargo.site/t/original/i/d7f627e4fddf7a43ca594fbc76d8536d056a5cd66c284a215692fe212075c5dc/netflix-gloria-advertising-portfolio-project.jpg" data-mid="245974788" border="0"  src="https://freight.cargo.site/w/1000/i/d7f627e4fddf7a43ca594fbc76d8536d056a5cd66c284a215692fe212075c5dc/netflix-gloria-advertising-portfolio-project.jpg" /&#62;






AD 6 // DARK ROOM
We’re all in the dark about Mia’s fate and character. 
 That’s why this film presents the truth in the way an analogic photograph works, revealing the picture bit by bit, like João does in the show.







</description>
		
	</item>
		
		
	<item>
		<title>DELTA // Bellissimo</title>
				
		<link>https://paulomariano.com/DELTA-Bellissimo</link>

		<pubDate>Tue, 02 Nov 2021 12:17:01 +0000</pubDate>

		<dc:creator>Paulo Mariano &#124; Senior Art Director, Creative Lead &#38; Jury Member</dc:creator>

		<guid isPermaLink="true">https://paulomariano.com/DELTA-Bellissimo</guid>

		<description>

&#60;img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c159e261b0b990abf92f69ecf0572615fb83f86a311dba7b2fc0064e23648a31/delta-coffee-advertising-print-campaign.jpg" data-mid="245961785" border="0" alt="delta-coffee-advertising-print-campaign" data-caption="delta-coffee-advertising-print-campaign" src="https://freight.cargo.site/w/1000/i/c159e261b0b990abf92f69ecf0572615fb83f86a311dba7b2fc0064e23648a31/delta-coffee-advertising-print-campaign.jpg" /&#62;



	Bellissimo CoffeeBrand Repositioning



︎ Featured in:

&#60;img width="359" height="188" width_o="359" height_o="188" data-src="https://freight.cargo.site/t/original/i/fe3022d776f5bd0efcbf27579b51b2150986684a34eda74516dfac0ad7235a71/archieve_logo.png" data-mid="129757198" border="0" data-scale="33" src="https://freight.cargo.site/w/359/i/fe3022d776f5bd0efcbf27579b51b2150986684a34eda74516dfac0ad7235a71/archieve_logo.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="500" height="222" width_o="500" height_o="222" data-src="https://freight.cargo.site/t/original/i/e0d905eb4aaa993e1af90d131774cc9f96143af7b44318c2fb69f418bac8a9cf/archieve_200.png" data-mid="129757938" border="0" data-scale="33" src="https://freight.cargo.site/w/500/i/e0d905eb4aaa993e1af90d131774cc9f96143af7b44318c2fb69f418bac8a9cf/archieve_200.png" /&#62;
	How to choose a positioning for an almost unknown brand in a marke positioned with high consumption and tradition?&#38;nbsp;

Attracting attention with its looks. 

This is the conceptual territory: The Beautiful. The aesthetic value of the name is translated into a visual system built through patterns, colors, and photographic composition—adding a dimension to the brand that goes beyond the product and establishes itself as a vision of the world. A direct relationship between visuals and the sensory and social aspects of coffee consumption.
Belissimo. It's seeing the world with another flavor!
Luerzer´s Archive 200 Best 21/22



―MY ROLE / Concept, Art Direction
WHERE / Solid DogmaTEAM / Diogo Potes, Pedro Pires, Hugo Dias, Ana Castanho CLIENT / DELTA CAFÉS
 



&#60;img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/cbab4aa95f8dbcc8c02552002762ad68e6d88cbfa3f54a43b23a72bf8a19c466/delta-coffee-industry-marketing-campaign-1.jpg" data-mid="245961845" border="0" alt="delta-coffee-brand-awareness-design" data-caption="delta-coffee-brand-awareness-design" src="https://freight.cargo.site/w/1000/i/cbab4aa95f8dbcc8c02552002762ad68e6d88cbfa3f54a43b23a72bf8a19c466/delta-coffee-industry-marketing-campaign-1.jpg" /&#62;&#60;img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c76d4b15ade5586117d63655be3db3ab6d3714e6c57a8d4c137d9d380e1c28ee/delta-coffee-art-direction-design.jpg" data-mid="245961790" border="0" alt="delta-coffee-industry-marketing-campaign" data-caption="delta-coffee-industry-marketing-campaign" src="https://freight.cargo.site/w/1000/i/c76d4b15ade5586117d63655be3db3ab6d3714e6c57a8d4c137d9d380e1c28ee/delta-coffee-art-direction-design.jpg" /&#62;




&#60;img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3a2e9a51f1ae4a833af21760bdde0ac74f1fc794a8eb53376b5c0340d80b5bb0/delta-coffee-industry-marketing-campaign.jpg" data-mid="245961819" border="0"  src="https://freight.cargo.site/w/1000/i/3a2e9a51f1ae4a833af21760bdde0ac74f1fc794a8eb53376b5c0340d80b5bb0/delta-coffee-industry-marketing-campaign.jpg" /&#62;
&#60;img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/07bba9176ebee828ee2defef9a8461c8bd222de0879335fb193f0ddccc7fdfdd/delta-coffee-brand-awareness-design.jpg" data-mid="245961799" border="0"  src="https://freight.cargo.site/w/1000/i/07bba9176ebee828ee2defef9a8461c8bd222de0879335fb193f0ddccc7fdfdd/delta-coffee-brand-awareness-design.jpg" /&#62;
&#60;img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a0ae908fbf2567975a02fc641ef2c919a61f41788626f75717434c36fb978b72/delta-coffee-art-direction-product.jpg" data-mid="245961795" border="0"  src="https://freight.cargo.site/w/1000/i/a0ae908fbf2567975a02fc641ef2c919a61f41788626f75717434c36fb978b72/delta-coffee-art-direction-product.jpg" /&#62;










&#60;img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e56a5ac77607c6184f54b5c83dcee415fec38ce31dec4880c98f8c64dc42e22d/delta-coffee-design-print-mupi-1.jpg" data-mid="245961809" border="0"  src="https://freight.cargo.site/w/1000/i/e56a5ac77607c6184f54b5c83dcee415fec38ce31dec4880c98f8c64dc42e22d/delta-coffee-design-print-mupi-1.jpg" /&#62;
&#60;img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0bbba4475e4ccf9430a6b73781bcddaf3bba9e4dc1eb26aece0c71add7800c08/delta-coffee-design-print-mupi-2.jpg" data-mid="245961814" border="0"  src="https://freight.cargo.site/w/1000/i/0bbba4475e4ccf9430a6b73781bcddaf3bba9e4dc1eb26aece0c71add7800c08/delta-coffee-design-print-mupi-2.jpg" /&#62;


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